换肤

利欧股份

i问董秘
企业号

002131

主营介绍

  • 主营业务：

    机械制造业务和数字营销业务。

  • 产品类型：

    机械制造业务、媒体代理业务、数字营销服务、金属材料贸易

  • 产品名称：

    机械制造业务 、 媒体代理业务 、 数字营销服务 、 金属材料贸易

  • 经营范围：

    泵、园林机械、清洁机械设备、电机、汽油机、阀门、模具、五金工具、电气控制柜、成套供水设备、农业机械、机械设备、环保设备、电器零部件及相关配件的生产、销售，设计、制作、代理、发布国内各类广告，企业营销策划，进出口经营业务，实业投资。(依法须经批准的项目，经相关部门批准后方可开展经营活动)。

运营业务数据

最新公告日期：2026-04-29　
业务名称 2025-12-31 2025-06-30 2024-12-31 2024-06-30 2023-12-31
机械制造业务板块营业收入(元) 41.41亿 - - - -
数字营销业务板块营业收入(元) 156.05亿 - - - -
数字营销板块营业收入(元) - 74.77亿 - 83.92亿 -
机械制造板块营业收入(元) - 21.31亿 - 20.38亿 -
利欧数字板块营业收入(元) - - 164.67亿 - -
利欧泵业营业收入(元) - - 46.87亿 - -
利欧泵业营业收入同比增长率(%) - - 19.24 - -
国内市场营业收入(元) - - 22.33亿 - -
国内市场营业收入同比增长率(%) - - 13.02 - -
国际市场营业收入(元) - - 24.54亿 - -
国际市场营业收入同比增长率(%) - - 25.54 - -
数字营销板块营业收入同比增长率(%) - - - 10.28 -
机械制造板块营业收入同比增长率(%) - - - 24.77 -
专利数量:授权专利(项) - - - - 75.00
专利数量:软件著作权(项) - - - - 11.00

主营构成分析

报告期
报告期

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营业收入 X

单位（%） 单位（万元）
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 主营利润(元) 利润比例 毛利率
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注：通常在中报、年报时披露　

主要客户及供应商

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前5大客户：共销售了34.06亿元,占营业收入的16.98%
  • 客户一
  • 客户二
  • 客户三
  • 客户四
  • 客户五
  • 其他
客户名称 销售额（元） 占比
客户一
 13.59亿 6.78%
客户二
 6.64亿 3.31%
客户三
 6.40亿 3.19%
客户四
 3.86亿 1.92%
客户五
 3.57亿 1.78%
前5大供应商：共采购了112.40亿元,占总采购额的62.51%
  • 供应商一
  • 供应商二
  • 供应商三
  • 供应商四
  • 供应商五
  • 其他
供应商名称 采购额（元） 占比
供应商一
 51.72亿 28.76%
供应商二
 23.11亿 12.85%
供应商三
 18.55亿 10.32%
供应商四
 11.40亿 6.34%
供应商五
 7.62亿 4.24%
前5大客户：共销售了40.79亿元,占营业收入的19.27%
  • 客户一
  • 客户二
  • 客户三
  • 客户四
  • 客户五
  • 其他
客户名称 销售额（元） 占比
客户一
 22.09亿 10.44%
客户二
 6.11亿 2.89%
客户三
 4.68亿 2.21%
客户四
 4.13亿 1.95%
客户五
 3.77亿 1.78%
前5大供应商：共采购了122.72亿元,占总采购额的63.66%
  • 供应商一
  • 供应商二
  • 供应商三
  • 供应商四
  • 供应商五
  • 其他
供应商名称 采购额（元） 占比
供应商一
 64.07亿 33.24%
供应商二
 28.36亿 14.71%
供应商三
 13.40亿 6.95%
供应商四
 9.18亿 4.76%
供应商五
 7.72亿 4.00%
前5大客户：共销售了53.37亿元,占营业收入的26.07%
  • 客户一
  • 客户二
  • 客户三
  • 客户四
  • 客户五
  • 其他
客户名称 销售额（元） 占比
客户一
 17.92亿 8.76%
客户二
 15.27亿 7.46%
客户三
 10.93亿 5.34%
客户四
 5.21亿 2.54%
客户五
 4.03亿 1.97%
前5大供应商：共采购了146.58亿元,占总采购额的78.21%
  • 供应商一
  • 供应商二
  • 供应商三
  • 供应商四
  • 供应商五
  • 其他
供应商名称 采购额（元） 占比
供应商一
 88.43亿 47.18%
供应商二
 27.74亿 14.80%
供应商三
 13.40亿 7.15%
供应商四
 9.75亿 5.20%
供应商五
 7.27亿 3.88%
前5大客户：共销售了43.43亿元,占营业收入的21.44%
  • 客户一
  • 客户二
  • 客户三
  • 客户四
  • 客户五
  • 其他
客户名称 销售额（元） 占比
客户一
 14.99亿 7.40%
客户二
 12.35亿 6.10%
客户三
 11.07亿 5.46%
客户四
 2.89亿 1.43%
客户五
 2.12亿 1.05%
前5大供应商：共采购了139.14亿元,占总采购额的75.17%
  • 供应商一
  • 供应商二
  • 供应商三
  • 供应商四
  • 供应商五
  • 其他
供应商名称 采购额（元） 占比
供应商一
 89.43亿 48.31%
供应商二
 25.30亿 13.67%
供应商三
 12.18亿 6.58%
供应商四
 6.18亿 3.34%
供应商五
 6.06亿 3.27%
前5大客户：共销售了41.27亿元,占营业收入的20.35%
  • 客户一
  • 客户二
  • 客户三
  • 客户四
  • 客户五
  • 其他
客户名称 销售额（元） 占比
客户一
 16.86亿 8.31%
客户二
 9.86亿 4.86%
客户三
 6.03亿 2.97%
客户四
 4.29亿 2.11%
客户五
 4.24亿 2.09%
前5大供应商：共采购了119.41亿元,占总采购额的63.54%
  • 供应商一
  • 供应商二
  • 供应商三
  • 供应商四
  • 供应商五
  • 其他
供应商名称 采购额（元） 占比
供应商一
 68.21亿 36.29%
供应商二
 22.60亿 12.03%
供应商三
 12.92亿 6.88%
供应商四
 8.63亿 4.59%
供应商五
 7.05亿 3.75%

董事会经营评述

　　一、报告期内公司从事的主要业务　　（一）主要业务介绍　　公司主营业务分为机械制造业务和数字营销业务两部分。报告期内，公司业务未发生重大变化。　　1、机械制造业务　　公司机械制造业务主要从事民用泵、工业泵及相关流体系统产品、园林机械的研发、制造和销售，产品广泛应用于建筑、水利工程、工业及配套设施、能源和电力、石油化工、市政基础设施及农业行业七大领域，形成了独特的协同优势，产品制造能力在行业内处于领先地位。　　公司构建了全球化产业布局，在浙江温岭、湖南湘潭、辽宁大连、印度尼西亚及匈牙利等地建有现代化生产基地，并建立了遍布全球的销售网络，品牌足迹已遍布160多个国家及地区。公司以科技创新为全球用... 查看全部▼

　　一、报告期内公司从事的主要业务
　　（一）主要业务介绍
　　公司主营业务分为机械制造业务和数字营销业务两部分。报告期内，公司业务未发生重大变化。
　　1、机械制造业务
　　公司机械制造业务主要从事民用泵、工业泵及相关流体系统产品、园林机械的研发、制造和销售，产品广泛应用于建筑、水利工程、工业及配套设施、能源和电力、石油化工、市政基础设施及农业行业七大领域，形成了独特的协同优势，产品制造能力在行业内处于领先地位。
　　公司构建了全球化产业布局，在浙江温岭、湖南湘潭、辽宁大连、印度尼西亚及匈牙利等地建有现代化生产基地，并建立了遍布全球的销售网络，品牌足迹已遍布160多个国家及地区。公司以科技创新为全球用户定制个性化泵与系统解决方案，致力于成为具有全球影响力的世界级泵业品牌。
　　2、数字营销业务
　　公司数字营销业务已覆盖营销策略和创意、媒体投放和执行、效果监测和优化、社会化营销、精准营销、流量整合等完整的服务链条，成功建立了从基础的互联网流量整合到全方位精准数字营销服务于一体的整合营销平台，跻身国内数字营销行业的领先梯队。
　　利欧数字以AI为核心驱动力，打造“品-效-销”为一体的全链路营销模式，通过全链路流动打通营销各环节业务生态，构建了从品牌策略到销售转化的完整闭环，全面提升运营效率，致力于成为最具商业价值的数字营销集团。
　　（二）经营情况讨论与分析
　　2026年上半年，面对复杂多变的外部环境，公司紧紧围绕发展战略和年度经营目标，持续推进机械制造与数字营销两大业务板块协同发展，双主业业务结构在复杂市场环境下增强了公司整体经营的韧性与稳定性。同时，公司持续深化AI在主营业务中的应用，以创新驱动业务提质增效，不断夯实核心竞争力和长期发展基础。
　　1、业绩情况分析
　　2026年上半年，公司实现营业收入101.88亿元，同比增长5.74%。报告期内，公司数字营销业务收入规模实现同比增长，在机械制造业务收入阶段性承压的情况下，有力支撑了公司整体营业收入的增长。报告期内，公司实现归属于上市公司股东的净利润13,832.15万元，整体经营展现较强韧性。
　　2026年上半年，公司持有的理想汽车股票确认的公允价值变动及报告期出售部分理想汽车股票合计确认损益为-3.57亿元，该因素对归属于上市公司股东的净利润影响金额为-2.68亿元，计入非经常性损益；而上年同期该因素对归属于上市公司股东的净利润影响金额为1.55亿元。但报告期内公司持有的其他金融资产（包括基金、股票等）确认的公允价值变动损益及部分处置损益取得较好收益，对公司净利润形成积极贡献，有效对冲了理想汽车股票相关损益带来的负面影响。
　　报告期内，受市场环境变化以及原材料成本、汇率波动等多重因素影响，公司机械制造业务收入规模和毛利率较去年同期有所下降。对此，公司积极推进产品价格调整、新客户拓展、成本管控、汇率波动管理及产品矩阵优化等经营改善措施，二季度公司机械制造业务板块收入规模和毛利率较一季度已有所改善，经营态势呈现修复趋势。
　　与此同时，公司数字营销业务板块整体保持良好发展态势。报告期内，公司持续加强新客户拓展与服务能力建设，并积极推进AI在数字营销业务中的应用落地，业务收入规模和净利润较上年同期均实现增长，对公司整体经营业绩形成重要支撑。
　　综观报告期内经营情况，公司机械制造业务积极推进经营改善，数字营销业务保持良好增长态势，两大主营业务共同支撑公司整体经营稳健发展。
　　2、资产质量分析
　　截至本报告期末，公司总资产为209.51亿元，归属于上市公司股东的净资产为132.36亿元。公司资产负债率为37.19%，较上年末下降3.63个百分点，资产结构进一步优化。截至报告期末，公司货币资金为15.61亿元，交易性金融资产为56.43亿元（包括公司持有的基金、股票等），其他非流动金融资产中公司持有的理想汽车股票公允价值为7.47亿元，公司保持较为充裕的资金储备和可变现金融资产，为主营业务稳健经营及未来发展提供了坚实的财务基础。
　　3、运营情况介绍
　　（1）机械制造业务
　　①深化全球市场，拓展国际合作空间
　　2026年上半年，公司机械制造业务板块持续深化国际化战略，深耕欧洲、美洲、亚太、中东、非洲等重点市场，在积极拓展新市场、新客户的同时，深入挖掘存量客户需求。同时，针对重点国家和区域，公司积极与经销商及其他各方协同优化当地市场经营模式，并持续推进海外制造能力及供应链体系建设，增强本地化交付与服务能力。
　　2026年上半年，公司以过硬的产品与服务能力成功打入国际高端能源项目，成功交付超大型天然气田项目的关键冷水泵组，为关键工艺流程及设施运行提供可靠冷却保障。该项目的顺利交付标志着公司的产品与服务已满足国际油气行业标准，进一步增强了公司参与国际高端能源项目的竞争实力，为公司持续拓展全球市场奠定了良好基础。
　　此外，公司积极加强与“一带一路”沿线国家的交流对接。2026年3月，公司与乌兹别克斯坦投资、工业和贸易部举行洽谈，围绕水务基础设施升级、泵设备生产及水资源管理等领域深入交流，并就泵站建设、先进工程技术解决方案等合作方向进行探讨，为公司深化中亚地区交流、挖掘潜在合作机会创造良好条件。
　　②深耕国内市场，提升重大项目服务能力
　　报告期内，公司持续深耕国内水利、市政等重点市场，积极参与国家重大水利工程建设。2026年5月，公司参与的引江济淮工程凤凰颈泵站改造项目顺利通过机组启动验收。针对项目双向运行、工况变化幅度大等特点，公司结合项目实际需求为其量身定制立式全调节轴流泵，并通过智能液压调节等技术提升设备在不同工况下的运行适应能力。
　　同时，公司为该泵站配套智慧管控平台，对机组运行状态及相关参数进行在线监测，提升设备运行保障及项目全生命周期管理能力。依托在南水北调、滇中引水及引江济淮等重大水利项目中积累的技术经验，公司持续深化泵设备、智慧运维与配套服务能力的协同应用，针对复杂工况提供定制化泵与系统解决方案，不断提升重大项目综合服务能力。
　　③聚焦关键技术攻关，提升高端产品竞争力
　　报告期内，公司以自主创新为引擎，围绕重大装备、关键技术及新兴应用场景持续推进研发创新、产品迭代和技术应用，不断拓宽技术护城河，巩固行业领先地位。
　　在核电应用领域，2026年6月，公司联合国核电力规划设计研究院、三门核电有限公司、浙江大学、湘潭电机股份有限公司共同推进的“核电站动叶可调海水循环泵科研项目”完成阶段性评审，正式从设计验证阶段迈入样机试制阶段。该项目的推进，体现了公司在专用水力模型及成套技术取得重要成果，进一步提升公司在核电领域的技术实力和综合竞争力。
　　在前沿产品方面，公司全球首发LHS磁悬浮高速高压泵，深度融合利欧水泵设计技术与磁悬浮电机技术，兼具高效化、智能化、集成化和小型化等特点，进一步丰富公司高效节能产品矩阵。
　　在永磁技术方面，公司持续加强永磁技术研发和产品迭代，不断拓展相关产品的应用领域。公司自主研发的高效永磁同步电机PM5型已获得中国质量认证中心（CQC）产品节能认证，相关永磁产品已应用于市政、工业、建筑、农业等多个领域，进一步提升公司高效节能产品的市场竞争力。
　　在数据中心冷却等新兴应用场景，公司持续推进相关泵产品研发与技术优化。报告期内，公司已开发适用于数据中心液冷CDU、储能液冷温控等场景的RPC永磁屏蔽泵，并不断完善单泵设备、系统集成等产品及解决方案，积极培育新的业务发展空间。目前，公司液冷泵相关业务收入规模占公司整体营业收入比例较低，对公司当前经营业绩不构成重大影响。
　　④深化数字化转型，提升智能制造水平
　　报告期内，公司持续深化数字化、智能化转型，以5G、数字孪生等新一代信息技术赋能生产制造和经营管理全流程。2026年3月，公司“5G数字孪生智能工厂”入选《2025年度浙商企业人工智能应用场景样本》。目前，公司已实现关键设备联网及生产数据实时采集，并打通从接单、排产、配送、检验、发货等关键环节，实现从订单到交付的全流程数字化管理。同时，公司将数字化能力延伸至供应链管理，进一步提升生产运营及产业链协同效率。
　　（2）数字营销业务
　　①经营稳中向好，拓展业务增长空间
　　2026年上半年，面对复杂的市场环境及激烈的行业竞争，公司数字营销业务板块保持了稳健的发展态势。公司以市场需求为导向，依托“品效销”一体的全链路服务模式巩固业务优势，加大客户拓展力度，持续提升专业服务与资源整合能力。报告期内，公司数字营销业务板块业务收入规模和净利润较去年同期实现增长。
　　报告期内，公司密切关注媒体生态及市场需求变化，动态优化资源配置和业务策略，在巩固既有业务优势的基础上，积极拓展新平台、新渠道，持续挖掘新的业务机会和增长空间，进一步拓宽数字营销业务的发展空间。
　　②双事业群协同并进，深化全链路服务价值
　　报告期内，公司数字广告代理与整合营销两大事业群协同发力，围绕品牌建设、传播触达、效果转化等关键环节，持续巩固全链路营销服务能力。数字广告代理业务方面，公司在深耕程序化广告与全域投放的基础上，以AI能力重构媒介投放作业模式，推动投放策略、素材生产、合规审核与效果优化等各环节的智能化升级，不断提升投放效率和服务质量。整合营销业务方面，公司聚焦品牌价值提升与营销场景创新，持续强化品牌策略、创意内容及整合传播等综合服务能力。凭借长期积累的专业服务能力，公司蝉联第十七届虎啸奖“2025-2026年度综合服务商”，进一步印证了公司在数字营销领域的行业地位。
　　③AI驱动创新，构建体系化智能营销能力
　　报告期内，公司进一步深化AI战略布局，以多智能体系统为支撑，围绕组织能力、技术产品和业务场景持续推进AI与数字营销业务融合。
　　在组织能力层面，公司持续完善覆盖全体员工的AI认知与应用培训体系，推动AI工具在一线业务场景中的常态化使用，加快经验沉淀与能力复用，促进人才培养与经验沉淀向系统化、平台化转型，进一步提升人机协同效率。
　　在产品与技术层面，2026年上半年，利欧数字正式发布面向专业营销场景打造的多智能体协作系统CubSwarm，并持续推进其迭代升级与场景化落地。以多智能体协同为核心，CubSwarm覆盖策略制定、素材创作、合规审核、运营搭建、数据分析与策略迭代的完整闭环，形成覆盖“投前—投中—投后”的全链路智能作业能力，并在相关广告投放场景中完成了全流程智能化作业的范式验证。报告期内，公司CubSwarm系统斩获“2026（第八届）创新发展论坛金i奖—AI技术产业应用创新奖”，并入选“2026全国企业新质生产力赋能典型案例”。
　　面向生成式语义时代下品牌信息触达方式的深刻变化，公司同步推进生成式引擎优化（GEO）相关能力的体系化与平台化建设。报告期内，凭借在该领域的前瞻布局与服务实践，公司荣登《互联网周刊》“2025中国AI-GEO服务商”排行榜首位。
　　目前，公司AI能力主要以间接方式融入数字营销业务，在营销各个环节与既有业务作业体系协同发挥作用，相关收益尚难以单独拆分确认；同时，公司AI能力直接产生的收入规模相对较小，占公司整体营业收入比例较低。

　　二、核心竞争力分析
　　（一）公司机械制造业务的核心竞争力
　　1、技术优势
　　公司长期坚持以技术创新驱动发展，在技术和研发领域不断投资，围绕泵及相关系统关键技术不断积累与突破。依托三十余年行业经验与技术沉淀，公司已构建较为完善的产品体系及系统解决方案能力，并通过长期积累奠定了全球化经营优势，保持公司的长期竞争优势。
　　在产品开发方面，公司建立了标准化、模块化、通用化的技术与产品平台，持续优化研发流程，实现从市场需求到研发设计、产品生产、交付及服务的全链域数据打通，优化产品生命周期的管理流程，提高市场反应速度，优化资源配置，提升研发效率。
　　在制造端，公司依托国内外多基地布局及持续升级的生产装备与工艺体系，具备覆盖多品类产品的规模化与高质量制造能力，满足客户多样性需求。
　　同时，公司聚焦前沿技术方向，持续推动人工智能及数字化技术在产品研发、生产制造及运维管理等环节的应用，不断提升公司产品的智能化水平与运行效率。
　　2、品牌与市场优势
　　公司在泵产品领域深耕多年，参与了大量涵盖建筑、水利工程、工业及配套设施、能源和电力、石油化工、市政基础设施及农业等领域项目的建设，拥有较为稳定的客户基础与市场认可度，积累了深厚的品牌影响力。
　　同时，公司作为行业内最早开拓国际市场的企业之一，通过不断参加国际知名展会、走访客户、实地考察市场等方式，积累了丰富的国际销售经验和客户资源。
　　目前，公司已在世界各主要销售市场建立了完善的营销网络，并形成了覆盖国内外的多元化销售体系，客户类型涵盖制造商、经销商及终端用户等多个层级。公司与主要渠道合作伙伴保持稳定的合作关系，同时积极拓展线上及线下多渠道布局，不断提升市场覆盖能力与服务能力。
　　3、产品与解决方案优势
　　公司拥有覆盖民用及工业领域的多元化产品体系，产品广泛应用于建筑、水利工程、工业及配套设施、能源和电力、石油化工、市政基础设施及农业等多个领域。在持续丰富产品矩阵的基础上，公司不断由单一产品供应向系统解决方案延伸，围绕不同应用场景，持续开发泵组监测、系统集成及智慧运维等解决方案，并在数据中心液冷、工业系统节能改造等领域拓展应用。
　　（二）公司数字营销业务的核心竞争力
　　1、多业务协同发展优势
　　公司通过并购重组，整合了多家数字营销领域的优质公司。目前公司数字营销业务已覆盖营销策略和创意、媒体投放和执行、效果监测和优化、社会化营销、精准营销、流量整合等完整的服务链条，实现全产业链布局。
　　2、丰富的客户资源优势
　　公司在长期经营过程中积累了较为丰富的客户资源，各家子公司积累的客户在细分行业领域均有所侧重。公司通过对上述数字营销子公司的客户资源进行整合，充分发挥协同效应，实现交叉营销和更大范围的客户覆盖。
　　3、优质的媒体资源优势
　　媒体资源是数字营销业务开展的重要基础，对投放效果及客户服务能力具有关键影响。公司已构建覆盖主流数字媒体平台的资源体系，涵盖搜索类、信息流、视频类及手机终端等多类型渠道，并与多家头部主流媒体平台建立了深度的合作关系。依托较为完善的媒体资源布局，公司能够支持多平台、多场景的广告投放需求，为客户提供覆盖面较广的投放渠道与资源选择。
　　4、技术优势
　　公司持续推进人工智能在数字营销领域的应用，围绕投放优化、数据分析及内容生成等核心环节，构建技术支持能力。通过不断完善相关技术工具与应用体系，公司在人工智能相关技术领域已形成一定积累，为提升业务运行的效率与效果提供支持。同时，公司拥有专业的研发团队，团队在人工智能算法、数据分析及系统开发等方面具备研发能力，能够支持新技术在实际业务场景中的落地应用，为业务发展提供技术支撑。
　　5、人才优势
　　公司拥有高素质、专业化的服务团队，团队人员大多具有多年的互联网从业经验，能够敏锐地把握互联网、移动互联网行业的技术发展与创新应用，对各类互联网媒介、互联网技术产品及不断发展的互联网传播手段有较为深刻的理解和创新运用能力，善于从各种形态的互联网产品中挖掘出媒体与营销价值，能够准确把握品牌客户需求。基于此，公司能够快速整合跨平台的媒体资源和各类互联网技术应用资源，帮助客户全面提升营销效果和品牌价值。

　　三、公司面临的风险和应对措施
　　1、机械制造板块风险提示
　　（1）市场波动风险
　　当前全球经济复苏进程仍存在不确定性，主要经济体增长分化，地缘政治冲突及贸易政策调整等因素对国际贸易环境产生持续影响，外部需求波动加大。同时，部分国家和地区贸易政策、关税措施及汇率波动等因素，亦可能对公司产品出口及海外业务拓展带来一定影响。若公司主要销售区域的宏观经济环境、行业景气度或贸易环境发生不利变化，可能对公司经营业绩产生一定影响，因此公司面临一定的市场波动风险。
　　（2）原材料价格波动风险
　　公司产品生产所用的主要原材料包括铜漆包线、铝锭、硅钢片、PP及ABS塑料、轴料、生铁和钢材等，材料成本占主营业务成本很大一部分。由于原材料成本在公司产品成本中所占比重较大，因此原材料价格的波动将直接影响公司的营业成本，进而对公司的经营业绩带来影响。因此，公司存在主要原材料价格波动风险。
　　（3）人力资源风险
　　随着人口结构变化及劳动力供给结构调整，用工成本整体呈上升趋势，同时高技能人才获取难度加大、用工结构性矛盾显现。虽然公司通过优化产品结构、提高设备自动化程度、优化工艺流程、提高产品售价等措施，在一定程度上缓解了劳动力成本上升对公司的不利影响，但若劳动力成本上涨的状况持续存在，将对公司进一步扩大经营规模形成较大制约。因此，公司存在人力资源风险。
　　（4）出口退税率变化导致公司业绩波动的风险
　　公司出口产品适用出口退税相关政策，出口货物实行“免、抵、退”政策。若未来国家出口退税政策发生调整，可能对公司产品成本结构及毛利水平产生影响，进而对公司出口业务的市场竞争力及经营业绩产生一定影响。
　　（5）汇率波动风险
　　公司机械制造业务中出口业务占比较大，部分业务采用外币结算。若人民币兑主要外币汇率出现较大波动，可能对公司汇兑损益、产品价格竞争力及经营业绩产生一定影响。尽管公司已采取外汇套期保值等措施加强汇率风险管理，但实际效果仍可能受到市场波动、业务实际经营情况等多重因素影响，存在不确定性。因此，公司存在一定的汇率波动风险。
　　2、数字营销板块风险提示
　　（1）人才流失风险
　　人力资源是数字营销公司的核心资源，是保持和提升公司竞争力的关键要素。数字营销公司管理团队及业务人员的稳定性，将直接影响公司数字营销业务的发展和业绩。若不能很好地控制人才流失的风险，则会对公司数字营销领域的经营和业务发展造成不利影响。
　　（2）市场竞争加剧风险
　　现阶段，我国数字营销领域基本处于完全竞争状态，行业内公司数量众多，市场竞争激烈。随着我国经济的快速稳定发展，企业品牌意识不断加强，我国数字营销行业步入上升周期，各类数字营销公司纷纷抓住这一良好时机，不断提升自身的经营实力，力争维持较高的市场份额。在日新月异不断升级的市场竞争态势中，尽管各家子公司不断提升自身业务水平和创新能力，以保持其经营业绩的稳定发展，但面对大量竞争对手，不排除数字营销子公司业务、财务状况及经营业绩将会受到不利影响。
　　（3）政策风险
　　我国数字营销行业的主管部门是工业和信息化部以及国家市场监督管理总局等。近年来，国家在数据安全、个人信息保护、互联网广告及生成式人工智能应用等方面的监管力度不断加强。随着相关监管部门对数字营销行业持续增强的监管力度，数字营销行业的准入门槛可能会有所提高，若公司在未来不能达到新政策的要求，则将对其持续经营产生不利影响。 收起▲

产品价格

数据截至(20260914)
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