换肤

主营介绍

  • 主营业务:

    聚焦“纺织印染+黄金饰品”双主业发展,并以热电、织造、非织造布生产、工业用水、污水处理、海运物流及印染机械相配套。

  • 产品类型:

    纺织、电力生产、批发、交通运输、水利管理、机械制造、黄金珠宝

  • 产品名称:

    纺织 、 电力生产 、 批发 、 交通运输 、 水利管理 、 机械制造 、 黄金珠宝

  • 经营范围:

    纺织、印染及相关原辅材料的生产和销售,热电生产,煤炭(无储存)的销售,经营进出口业务(范围详见外经贸部门批文)。(依法须经批准的项目,经相关部门批准后方可开展经营活动)

运营业务数据

最新公告日期:2024-08-13 
业务名称 2024-06-30 2023-12-31 2022-12-31 2021-12-31 2021-09-30
产能:年产能:黄金饰品(吨) 80.00 - - - -
销量:黄金饰品(吨) 32.96 - - - -
印染业务营业收入(元) 19.35亿 - - - -
印染业务营业收入同比增长率(%) 5.88 - - - -
金饰品业务营业收入(元) 34.24亿 - - - -
金饰品业务营业收入同比增长率(%) 33.58 - - - -
产量:印染纺织业(米) - 13.94亿 - - -
销量:印染纺织业(米) - 13.95亿 - - -
产量:电力生产业(度) - 2.09亿 - - -
销量:电力生产业(度) - 2.09亿 - - -
产量:批发业(吨) - 54.98万 - - -
销量:批发业(吨) - 54.98万 - - -
产量:交通运输业(吨) - 170.12万 - - -
销量:交通运输业(吨) - 170.12万 - - -
产量:水利管理业(吨) - 2969.06万 - - -
销量:水利管理业(吨) - 2969.06万 - - -
产量:机械制造业(台) - 237.00 - - -
销量:机械制造业(台) - 237.00 - - -
产量:黄金珠宝业(克) - 6702.37万 - - -
销量:黄金珠宝业(克) - 6974.22万 - - -
销量:印染纺织业(公斤)(公斤) - 2410.40万 - - -
产量:印染纺织业(公斤)(公斤) - 2364.68万 - - -
产量:电力生产业(吨)(吨) - 370.58万 - - -
销量:电力生产业(吨)(吨) - 370.58万 - - -
机器设备产量(台) - - 340.00 160.00 -
机器设备销量(台) - - 340.00 160.00 -
染色、布产量(米) - - 13.38亿 13.44亿 -
染色、布销量(米) - - 13.38亿 13.44亿 -
水产量(吨) - - 2855.95万 3122.47万 -
水销量(吨) - - 2855.95万 3122.47万 -
煤产量(吨) - - 56.63万 58.38万 -
煤销量(吨) - - 56.63万 58.38万 -
电产量(度) - - 1.68亿 1.79亿 -
电销量(度) - - 1.68亿 1.79亿 -
蒸汽产量(吨) - - 367.86万 397.95万 -
蒸汽销量(吨) - - 367.86万 397.95万 -
运输服务产量(吨) - - 178.27万 203.67万 -
运输服务销量(吨) - - 178.27万 203.67万 -
黄金饰品产量(克) - - 6646.38万 6573.58万 -
黄金饰品销量(克) - - 6831.53万 6570.94万 -
黄金摆件产量(吨) - - - - 0.10
黄金摆件销量(吨) - - - - 0.10
黄金饰品产量(吨) - - - - 48.48
黄金饰品销量(吨) - - - - 48.47

主营构成分析

报告期
报告期

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营业收入 X

单位(%) 单位(万元)
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 主营利润(元) 利润比例 毛利率
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注:通常在中报、年报时披露 

主要客户及供应商

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前5大客户:共销售了5.47亿元,占营业收入的5.66%
  • 客户A
  • 客户B
  • 客户C
  • 客户D
  • 客户E
  • 其他
客户名称 销售额(元) 占比
客户A
1.87亿 1.94%
客户B
1.17亿 1.21%
客户C
9169.61万 0.95%
客户D
8482.83万 0.88%
客户E
6612.10万 0.68%
前5大供应商:共采购了60.44亿元,占总采购额的72.54%
  • 上海黄金交易所
  • 供应商B
  • 供应商C
  • 供应商D
  • 供应商E
  • 其他
供应商名称 采购额(元) 占比
上海黄金交易所
53.66亿 64.40%
供应商B
3.71亿 4.46%
供应商C
1.61亿 1.93%
供应商D
1.00亿 1.20%
供应商E
4566.69万 0.55%
前5大客户:共销售了6.06亿元,占营业收入的6.32%
  • 客户A
  • 客户B
  • 客户C
  • 客户D
  • 客户E
  • 其他
客户名称 销售额(元) 占比
客户A
1.92亿 2.00%
客户B
1.57亿 1.64%
客户C
1.24亿 1.30%
客户D
6894.86万 0.72%
客户E
6335.19万 0.66%
前5大供应商:共采购了55.71亿元,占总采购额的66.95%
  • 上海黄金交易所
  • 供应商B
  • 供应商C
  • 供应商D
  • 供应商E
  • 其他
供应商名称 采购额(元) 占比
上海黄金交易所
47.41亿 56.98%
供应商B
3.01亿 3.62%
供应商C
2.20亿 2.65%
供应商D
1.57亿 1.89%
供应商E
1.51亿 1.81%
前5大客户:共销售了8.90亿元,占营业收入的9.38%
  • 客户A
  • 客户B
  • 客户C
  • 客户D
  • 客户E
  • 其他
客户名称 销售额(元) 占比
客户A
5.92亿 6.24%
客户B
9399.27万 0.99%
客户C
7454.31万 0.79%
客户D
6887.97万 0.73%
客户E
6022.96万 0.63%
前5大供应商:共采购了59.66亿元,占总采购额的72.70%
  • 供应商A
  • 供应商B
  • 供应商C
  • 供应商D
  • 供应商E
  • 其他
供应商名称 采购额(元) 占比
供应商A
55.86亿 68.06%
供应商B
1.32亿 1.61%
供应商C
1.29亿 1.57%
供应商D
6158.17万 0.75%
供应商E
5786.04万 0.71%
前5大客户:共销售了3.62亿元,占营业收入的6.92%
  • 客户A
  • 客户B
  • 客户C
  • 客户D
  • 客户E
  • 其他
客户名称 销售额(元) 占比
客户A
9399.27万 1.80%
客户B
8638.68万 1.65%
客户C
6887.97万 1.32%
客户D
6022.96万 1.15%
客户E
5281.93万 1.01%
前5大供应商:共采购了21.87亿元,占总采购额的52.46%
  • 供应商A
  • 供应商B
  • 供应商C
  • 供应商D
  • 供应商E
  • 其他
供应商名称 采购额(元) 占比
供应商A
17.54亿 42.09%
供应商B
2.21亿 5.30%
供应商C
8217.79万 1.97%
供应商D
7875.73万 1.89%
供应商E
5053.05万 1.21%
前5大客户:共销售了3.47亿元,占营业收入的5.18%
  • 客户A
  • 客户B
  • 客户C
  • 客户D
  • 客户E
  • 其他
客户名称 销售额(元) 占比
客户A
1.19亿 1.77%
客户B
7223.90万 1.08%
客户C
6367.68万 0.95%
客户D
4747.72万 0.71%
客户E
4441.62万 0.66%
前5大供应商:共采购了27.45亿元,占总采购额的51.58%
  • 供应商A
  • 供应商B
  • 供应商C
  • 供应商D
  • 供应商E
  • 其他
供应商名称 采购额(元) 占比
供应商A
23.36亿 43.89%
供应商B
1.36亿 2.55%
供应商C
1.12亿 2.11%
供应商D
9338.46万 1.75%
供应商E
6822.90万 1.28%

董事会经营评述

  一、报告期内公司所属行业及主营业务情况说明  公司是一家专注于在“穿着和佩戴”方面改善人们生活品质,满足人类穿戴舒适漂亮的美好愿望,聚焦“纺织印染+黄金饰品”双主业发展,并以热电、非织造布生产、工业用水、污水处理及印染机械等相配套的公司。  (一)公司所从事的印染业务及行业情况说明  1、印染业务行业情况说明  自古至今,纺织(印染)业是民生产业,是与技术和文化结合最紧密的行业之一。印染作为纺织业的重要组成部分,是赋予纺织面料功能、提升纺织品档次、提高附加值的重要环节。整体看,我国印染产业主要集中在“上下游产业链配套、专业市场比较发达、水资源较为丰沛、环境承载能力较强”的浙江、江苏、福建、... 查看全部▼

  一、报告期内公司所属行业及主营业务情况说明
  公司是一家专注于在“穿着和佩戴”方面改善人们生活品质,满足人类穿戴舒适漂亮的美好愿望,聚焦“纺织印染+黄金饰品”双主业发展,并以热电、非织造布生产、工业用水、污水处理及印染机械等相配套的公司。
  (一)公司所从事的印染业务及行业情况说明
  1、印染业务行业情况说明
  自古至今,纺织(印染)业是民生产业,是与技术和文化结合最紧密的行业之一。印染作为纺织业的重要组成部分,是赋予纺织面料功能、提升纺织品档次、提高附加值的重要环节。整体看,我国印染产业主要集中在“上下游产业链配套、专业市场比较发达、水资源较为丰沛、环境承载能力较强”的浙江、江苏、福建、广东、山东等东部沿海五省,印染布产量占比超过95%以上,生产地域集中,但单家企业市场占有份额较低的特点明显,行业集中度提升尚有空间。当前,印染行业在资源环境严约束下,绿色转型加快落,与数字经济深度融合,发展更多依靠技术创新驱动,正在向“科技、时尚、绿色”实现转型与提升,企业发展面临良好机遇。各级政府相继出台政策,鼓励和支持龙头企业发挥其在研发力量、装备技术、管控水平、中高端产品开发生产等方面的示范带动作用,行业通过技改创新、减排降碳、智能制造、并购整合、产业转移、深度参与全球化,实现结构调整和持续升级,使印染产业在促进纺织行业成为“国民经济与社会发展的支柱产业、解决民生与美化生活的基础产业、国际合作与融合发展的优势产业”进程中,作用更加明显。
  根据中国印染行业协会信息,2024年1-3月,印染行业规模以上企业印染布产量121.42亿米,同比增长3.96%;规模以上印染企业营业收入680.76亿元,同比增长11.36%;实现利润总额20.60亿元,同比大幅增长111.53%;成本费用利润率3.19%,同比提高1.53个百分点;销售利润率3.03%,同比提高1.44个百分点。1777家规模以上印染企业亏损户数为769户,亏损面43.28%。2024年1-3月,印染八大类产品出口数量75.82亿米,同比增长6.54%。
  总体看,一季度我国印染行业经济运行起步平稳、稳中有进,主要经济指标保持了较好增势,企业发展信心持续提升,经济回升向好的动力进一步增强。展望二季度和全年,印染行业面临的国际形势依然复杂严峻。全球经济仍处于恢复期,高通胀的外溢效应仍将对经济复苏进程产生长远影响,外需改善的内生动力仍需巩固;地缘政治冲突扰动仍在,国际贸易保护主义加剧,对全球产业链和供应链的稳定性产生持续性影响,同时也会提升经济运行成本,这对我国印染行业外贸形成挑战。但也要看到,支撑行业经济回升向好的积极因素也在持续积累。稳中向好的宏观经济形势为推动行业平稳发展提供坚实保障,有力有效的政策组合拳将提振行业发展信心,改善发展预期,超大规模内需市场潜力叠加消费升级趋势为行业高质量发展提供重要机遇。下一步,行业要在转方式、调结构、提质量、增效益上持续发力,以“开局稳”引领“全年稳”,不断巩固和增强经济回升向好态势。
  2、公司印染业务情况
  公司印染业主要从事各种中高档棉、麻、T/C、涤棉、涤毛及各种化纤织物或交织混纺布的染色、印花和后整理加工,年加工规模为10.2亿米,“飞航”牌印染品已通过ISO9001、ISO14001、Oeko-tex standard100、清洁生产审核等认证,使公司成为国内服装优质品牌以及国际品牌的合格供应商。公司多年来被评为中国印染行业竞争力强企。公司印染业务实行“代加工”的经营模式,即销售商购买坯布,然后在印染企业下订单进行染色及后整理,采用该经营模式的印染企业只收取加工费。区别于自营模式的印染企业,即印染企业自身购买坯布,再进行加工处理后销售。与自营模式相比,公司采用代加工的经营模式,在降低库存风险、较快回笼账款、加速资金周转、规避汇率波动、快速响应客户需求等方面,具有相对优势。
  报告期内,公司印染企业面对内需疲弱、出口承压、行业内卷,积极主动开拓市场,全力做好精细管理,确保了业务和利润的稳定,实现印染业务收入193523.60万元,比上年同期增长5.88%,完成利润总额23939.81万元,比上年同期增长5.59%,销售利润率12.37%。
  (二)公司所从事的黄金饰品业务及行业情况说明
  1、黄金饰品行业情况说明
  目前,我国黄金珠宝首饰行业呈现区域性分布的特点,形成了以广东、浙江、山东等地区为代表的产业集群发展格局,这些地区凭借资源、政策、区位、消费水平较高等优势,积极发展黄金珠宝首饰特色经济及产业,培育了一批黄金珠宝首饰行业龙头企业,如公司的黄金首饰加工量位居华东地区第一、全国前三名。同时,黄金珠宝首饰企业的运营模式也呈现多元化发展和创新,逐渐发展成为“以生产、加工为主的黄金珠宝首饰加工企业,以品牌、渠道建设和运营为主的黄金珠宝首饰零售企业”构成的市场格局。受我国经济长期向好、支持三胎生育、更多消费场景的开启、消费群体年轻化、三四线及以下城市市场不断下沉持续渗透等影响,我国黄金珠宝首饰消费需求将会不断释放。
  根据中国黄金协会统计数据显示,2024年上半年,全国黄金消费量523.753吨,与2023年同期相比下降5.61%。其中:黄金首饰270.021吨,同比下降26.68%;金条及金币213.635吨,同比增长46.02%;工业及其他用金40.097吨,同比下降0.53%。2024年上半年,随着黄金价格不断刷新历史新高,黄金首饰和金条金币两个类别的销量呈现两极分化之势:溢价较高的黄金首饰消费大幅下降,溢价相对较低的金条及金币消费大幅上涨。金价高位巨幅波动使得黄金加工销售企业生产经营风险增大,批发零售企业进货减少,首饰加工企业加工量大幅下降。上半年,地缘政治冲突持续,全球经济复苏乏力,通胀高企,单边主义、保护主义愈演愈烈,黄金避险保值功能重新受到重视,黄金价格强势上涨,不断刷新历史新高。6月底,伦敦现货黄金定盘价为2330.90美元/盎司,较年初2074.90美元/盎司上涨12.34%,上半年均价2202.91美元/盎司,较上一年同期1931.54美元/盎司上涨14.05%。上海黄金交易所Au9999黄金6月末收盘价549.88元/克,较年初开盘价480.80元/克上涨14.37%,上半年加权平均价格为514.12元/克,较上一年同期432.09元/克上涨18.98%。上半年,各国央行持续增持黄金,不断增加黄金在外汇储备中的份额。我国累计增持黄金28.93吨,截至6月底,我国黄金储备为2264.33吨。
  2、公司黄金饰品业务情况
  公司黄金饰品业务,从事黄金饰品的设计、研发、生产、批发及品牌建设,年产能为80吨。黄金饰品销售业务模式以“加工+批发”为主,在加工业务模式下,黄金原料由客户提供,按照客户的需求生产产品,根据工艺复杂程度收取相应加工费;在批发业务模式下,以自购(或租赁)黄金原料生产黄金饰品,批发销售时,依据“黄金基准价+加工费”的定价原则进行销售。子公司航民百泰是上海黄金交易所首批综合类会员、国家首饰专业标准化技术委员会委员、中国黄金协会会员单位,先后获得“中国黄金首饰加工量十大企业”、“中国珠宝首饰驰名品牌”、“创建中国珠宝品牌优秀企业”、“中国珠宝玉石首饰行业科技创新优秀企业”等荣誉称号,“航民首饰”注册商标被认定为中国驰名商标,生产的“航民首饰”黄金饰品被认定为浙江名牌产品。收购深圳尚金缘后,公司服务于客户的能力增强,致力于打造成为全国知名的黄金首饰终端制造商、服务于全国黄金珠宝首饰行业主要品牌的供应商。
  报告期内,黄金首饰企业克服金价大幅上涨带来的销售影响,强力拓展营销、强化产品创新,确保产销利稳定,实现黄金饰品销售量32.96吨,同比增长30.39%;实现主营业务收入342354.25万元,比上年同期增长33.58%,完成利润总额9429.51万元,比上年同期增长49.26%。

  二、经营情况的讨论与分析
  今年上半年,国内外经济形势依然严峻复杂,全球经济增长动能偏弱,地缘政治冲突、国际贸易摩擦等问题频发,国内有效需求不足,企业经营压力较大,重点领域风险隐患较多,推动经济稳定运行面临诸多困难和挑战。航民的产业是传统制造业,面临着产能过剩、国内需求乏力、国际出口受阻、环保压力持续等各种现实困难,竞争同质化严重,利润空间收缩。面对严峻的市场环境,公司经营班子在董事会的领导下,团结和带领广大员工顶住压力、负重前行,紧紧围绕全年奋斗目标,全力拓展市场、控本降费、加强管理、提质创效,保持了总体稳定的经营形势,展现出较强的发展韧性。报告期内,公司实现营业收入559776.83万元(合并报表),比上年同期增长19.77%;实现利润总额41768.80万元,比上年同期增长11.01%;归属于母公司所有者的净利润29819.95万元,比上年同期增长6.44%;实现每股收益0.284元,比上年同期增长6.37%。
  主要措施是:
  项目建设有序推进。公司收购深圳市尚金缘珠宝实业有限公司,努力推动整合与协同。航民热电高温高压热电联产机组改造升级二期工程建设项目逐步推进。各企业数字化改造项目稳步开展,在辅助产品设计、计划排产、自动化仓库、物料配送、能源管理等方面成效显现。
  技改创新不断发力。各印染企业通过设备技改、工艺革新,调整开发新品,提高市场竞争能力。航民百泰紧跟市场消费趋势变化,产品创新、开发新款,黄金饰品覆盖市场各大门类,航民首饰得到市场认可,品牌强度(869.29分)和品牌价值(208.63亿元)位列(中宝协发布)23年中国黄金珠宝制造业第三名、第七名。深圳尚金缘深耕市场,丰富产品品类,增加高毛利产品销售。
  精益管理持续加强。坚持走内涵发展之路,加强精细化管理,提高管控能力。全面落实安全生产责任制,安全生产总体形势保持良好。通过了中央生态环保督查检查,进一步增强做好环保工作的信心。加强能源、碳资产等管理,以降碳减排工作促进公司绿色发展。航民海运因运价低迷、成本高企,两艘散货船阶段性停运维护保养,降低亏损、减少出血点。
  下半年形势和主要工作打算:
  下半年,公司发展、经营所面临的内外部形势依然复杂严峻,外部环境变化带来的不利影响增多,国内有效需求不足,经济运行出现分化,重点领域风险隐患仍然较多,新旧动能转换存在阵痛。虽然公司主业盈利、资金宽裕、负债率低,为抵御风险、发展前行提供了强大的物质基础,但当下的经济困难很可能会持续较长时间,为此务必保持清醒的认识。这既是转型发展的阵痛时代,同时也是转型发展的最佳时机。机遇和挑战永远并存。公司必须走“优质制造、绿色制造、智能制造、先进制造”为特征的新型工业化发展道路。
  下半年着重把握好以下工作。狠抓变革攻坚促转型,继续聚焦聚力数字化赋能、精细化管理、创新化驱动、低碳化转型、融合化发展,推进纺织印染产业升级,做大做强黄金饰品产业;航民海运待机再启运;研判形势,跟进政策,抓住时机,拓展发展空间。狠抓营销拓市场,强化管理提效益,加强队伍建设激活力。狠抓合规防风险,将依法合规经营全面纳入到企业流程框架中,做好合同审阅、签订,强化审批流程,规范合理地使用各类公章,打好绿色低碳攻坚战和安全生产保卫战。坚持党建引领,以党纪学习教育的实际成效推动公司可持续高质量发展。

  三、风险因素
  当前,公司发展面临着“经济增长动力不足、产业升级尚需攻坚”的考验,存在部分企业发展不平衡,高端人才的吸引力不强、储备不足,资源环境约束较大,科技创新力度不够,经营管理还需提高等问题。从公司两大主业所对应的行业看,印染业发展还将面临对外贸易摩擦、生态环境刚性约束、市场同质化竞争等诸多挑战。黄金饰品业因金价高位波动,生产经营风险增大。公司海运业是典型的强周期行业,当前的经营碰到一定困难。
  风险应对措施:面对新情况、新矛盾、新问题,公司将围绕企业发展,进一步转变观念、调整思路,积极主动应对,制订优结构、强机制、稳经营、提效益的策略,保持战略定力,聚焦主要矛盾,厚植核心优势,补齐关键短板,努力打造新的动能,增强机遇意识、发展意识、忧患意识、改革意识,牢牢把握工作的主动权。

  四、报告期内核心竞争力分析
  (一)公司印染业核心竞争力分析
  作为全国印染行业龙头企业之一,公司在染整技术、清洁低碳、循环经济、快速响应和公司品牌等方面具有较强的优势。
  1、染整技术优势
  染整工艺技术是决定面料品质、功能性能的关键因素。对于印染行业来讲,坯布种类繁多、内部组织结构复杂,染料、助剂性能和功能性差异较大,不同客户对纺织品面料染色和功能性需求各异,导致了印染配方种类较多,印染工艺复杂。公司根据客户受托加工坯布的品种和特点,严格筛选控制染料、助剂品质,合理确定工艺技术流程,制定相应的印染配方及工艺技术参数,以满足客户对纺织品面料的染色和功能性需求。公司已经在新型纺织面料、多组分纤维面料和功能性面料的印染方面,积累了丰富的染整工艺技术,确保了较高的染色一次成功率,纺织品面料的色泽、匀染性、色牢度、缩水率等方面均达到较高水平,能够有效满足客户对纺织品面料防水、防油、防污、阻燃、抗静电等特定功能以及多功能复合需求。公司(母公司)及控股子公司美时达印染、达美染整、澳美印染、钱江染整被认定为浙江省高新技术企业。
  2、清洁低碳生产优势
  公司按照清洁生产、节能减排的要求,依托科技创新,注重从产品结构和工艺技术的优化来减少三废排放,实现污染的源头和过程控制,以中水回用、废气污水余热回收等手段实现节能减排,提高三废末端治理水平,保障环境绩效。“印染废水烟气脱硫改造工程”被评为2010年国家重点环境保护实用技术示范工程。钱江印染、热电废水废气综合循环治理工程列入2016年国家重点环境保护实用技术示范工程名录。“钱江染整、热电污染协同控制技术及工程应用”荣获2017年度环境保护科学技术奖二等奖,鉴定已达到国际先进水平。公司作为起草单位之一的国家标准《温室气体排放核算与报告要求第12部分:纺织服装企业》正式发布。
  3、循环经济优势
  公司目前已形成了以印染为主业,热电、工业自来水、污水处理、印染机械等配套发展的稳健高效产业链,推进资源集约利用,发展循环经济。如印染配套的热电业务,使公司生产可以不受热力不足影响,实现印染定型机供热系统油改汽。配套的水处理设施有助于降低取水、用水成本。采用印染废水对热电燃煤锅炉烟气脱硫,有效降低公司脱硫运行费用。
  4、快速响应优势
  市场上,采用委托加工模式印染面料的坯布商占多数,由于其采购面料时资金占用大,对印染生产周期极为敏感。针对订单“多品种、小批量、定制化”的特点,公司依托染整工艺技术优势,通过深化“两化”(工业化和信息化)融合,推进印染企业数字化改造,打造智能化柔性生产线,在确保满足客户的各类功能性需求的同时缩短了产品交付期,提高了公司的竞争力。
  5、公司品牌优势
  公司旗下的“飞航”牌多种纤维混纺面料、高纺真面料、印花面料、非织造布等在市场上享有较高的知名度,产品畅销中国,并出口到东南亚、中东、北美、欧盟和港澳台等国家和地区。公司以贯标与认证为抓手,以品质和服务为保障,进入ZARA、M&S、Wal-Mart、VF等多家国际知名品牌的全球采购供应链体系。美时达印染成为中国印染行业首家通过出口欧盟碳足迹(低碳节能)认证的企业。公司被授予中国印染行业协会“十佳企业”、“中国印染企业30强”等荣誉称号。
  (二)公司黄金饰品业核心竞争力分析
  作为全国黄金饰品行业龙头企业之一,公司黄金饰品业务经过多年来的经营积累与不断摸索、成长,形成了品牌知名度较高、客户资源丰富、生产制造能力及研发设计能力突出、融资能力较强等核心竞争力。
  1、品牌知名度较高
  公司多年来始终坚持“用真心、做好金”的品牌承诺,倾力打造黄金饰品精品品牌,产品以“品质纯、款式新、工艺精”著称,“航民首饰”注册商标被认定为中国驰名商标,生产的“航民首饰”黄金饰品被认定为浙江名牌产品。航民百泰是国家首饰专业标准化技术委员会委员。
  2、客户资源丰富
  公司植根华东地区市场,区域优势明显,除江浙沪地区长期合作客户外,其业务覆盖地区还包括东北、华北、华南、华中、西南、西北等地区,收购深圳尚金缘后,公司的销售网络覆盖面更广。公司客户类型较为多元化,既包括国内知名黄金珠宝首饰品牌商、跨区域零售珠宝店,也包括区域性珠宝行等。受益于优质的产品及服务质量、新颖且多样的设计款式,存量客户稳定性较高。
  3、生产制造能力处于行业领先地位
  在生产制造方面,注重工艺质量控制、标准化操作和“工匠”精神培养。为保证产品质量,不断建立健全质量控制体系,涵盖设计、采购、生产、销售等环节的质量控制文件,并通过ISO9001国际质量体系认证、测量管理体系认证、标准化良好行为AAA级认证。能够根据行业及市场需求不断提升和改进工艺水平,并逐步用高效率机械化加工替代了部分手工加工程序,提升了黄金饰品的生产效率及产品质量。在手工加工流程方面,已培育了一批工艺精湛的员工队伍,优良的工艺技术为产品创新奠定了基础。
  4、研发设计能力突出
  根据市场需求及偏好,设计研发出传统、时尚系列黄金饰品,年可达数千余款,上述饰品充分融合了传统文化与现代审美倾向,能够满足市场多样化需求和消费者个性化情感表达诉求,客户黏性得以进一步增强。此外,自主研发和外购了全自动冷焊制管机、自动化八轴车花机、自动圆珠及橄榄珠磨砂机、珠链自动化生产线等多项行业领先生产设备,同时拥有钨钢游芯模拉管应用技术、钢模水溶蜡技术、精工手工雕刻技术以及玲珑金和炫舞金等工艺技术,并均应用于生产实践,有效提升了生产经营机械化、自动化程度。
  5、融资能力较强
  由于本行业产品的原材料为单位价值较高的黄金等,采购成本非常高。黄金珠宝首饰企业成立初期需要高额的资金投入,包括建立完善的供应链体系,树立自身的品牌形象,投资线下销售渠道等。为支持企业进一步发展壮大,人才培养也需要企业投入大量的资金。公司作为黄金饰品行业龙头企业之一,融资信用较好,能够紧密与银行的合作开展租赁黄金业务,上市公司平台也为黄金饰品业务发展提供了较好的融资渠道。 收起▲

产品价格

数据截至(20241125)
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