换肤

主营介绍

  • 产品类型:

    高档贵金属、宝石首饰产品

  • 产品名称:

    黄金饰品 铂金饰品 镶嵌饰品 银制(饰)品

  • 经营范围:

    黄金饰品、铂金饰品、钻石、珠宝饰品、银饰品、贵金属工艺礼品(文物法规定的除外)、旅游工艺品及相关产品的生产、加工、销售;经营进出口业务(依法须经批准的项目,经相关部门批准后方可开展经营活动)。

运营业务数据

最新公告日期:2017-03-21 
业务名称 2016-12-31 2015-12-31 2014-12-31
黄金饰品销量(克) 1207.32万 2141.06万 2439.40万
黄金饰品产量(克) 829.36万 1249.66万 1970.55万
银制(饰)品销量(克) 208.91万 279.84万 -
镶嵌饰品销量(件) 5.03万 6.58万 8.11万
镶嵌饰品产量(件) 2.32万 3.01万 3.24万
铂金饰品销量(克) 78.14万 92.53万 115.58万
铂金饰品产量(克) 107.43万 82.39万 162.13万
银制(饰)品产量(克) 325.81万 271.50万 -

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 珠宝行业 33.50亿 100.00% 30.07亿 100.00% 100.00% 10.26%
按产品 黄金饰品 29.01亿 86.59% 26.87亿 89.38% 62.14% 7.36%
镶嵌饰品 1.91亿 5.71% 1.29亿 4.29% 18.12% 32.55%
铂金饰品 1.86亿 5.55% 1.60亿 5.33% 7.47% 13.80%
其他 4673.54万 1.39% 1870.59万 0.62% 8.15% 59.97%
银制(饰)品 2519.80万 0.75% 1104.74万 0.37% 4.12% 56.16%
按地区 内销 33.50亿 100.00% 30.07亿 100.00% 100.00% 10.26%

主要客户及供应商

您对此栏目的评价: 有用 没用 提建议
前5大客户:共销售了5.48亿元,占营业收入的16.36%
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  • 北京菜市口百货股份有限公司
  • 郑州雅宝轩商贸有限公司
  • 山东鲁滨首饰有限公司
  • 北京福都来商贸有限公司
  • 辽宁兴隆黄金屋珠宝首饰有限公司
  • 其他
客户名称 销售额(元) 占比
北京菜市口百货股份有限公司
1.34亿 3.99%
郑州雅宝轩商贸有限公司
1.25亿 3.74%
山东鲁滨首饰有限公司
1.07亿 3.20%
北京福都来商贸有限公司
9276.20万 2.77%
辽宁兴隆黄金屋珠宝首饰有限公司
8914.66万 2.66%
前5大供应商:共采购了38.35亿元,占总采购额的94.64%
">
  • 上海黄金交易所
  • 中国银行股份有限公司
  • 农业银行绍兴城西支行
  • 兴业银行杭州分行
  • 宁波银行股份有限公司绍兴分行
  • 其他
客户名称 采购额(元) 占比
上海黄金交易所
28.89亿 71.29%
中国银行股份有限公司
5.36亿 13.23%
农业银行绍兴城西支行
2.59亿 6.39%
兴业银行杭州分行
1.14亿 2.81%
宁波银行股份有限公司绍兴分行
3711.89万 0.92%
前5大客户:共销售了8.09亿元,占营业收入的15.44%
">
  • 山东鲁滨首饰有限公司
  • 北京菜市口百货股份有限公司
  • 浙江银泰百货有限公司及其附属公司
  • 辽宁兴隆百货集团有限公司及其附属公司
  • 北京福都来商贸有限公司
  • 其他
客户名称 销售额(元) 占比
山东鲁滨首饰有限公司
2.49亿 4.76%
北京菜市口百货股份有限公司
1.50亿 2.87%
浙江银泰百货有限公司及其附属公司
1.43亿 2.74%
辽宁兴隆百货集团有限公司及其附属公司
1.35亿 2.57%
北京福都来商贸有限公司
1.31亿 2.50%
前5大供应商:共采购了62.19亿元,占总采购额的96.74%
">
  • 上海黄金交易所
  • 中国银行股份有限公司
  • 中国农业银行绍兴城西支行
  • 兴业银行绍兴分行
  • 招商银行股份有限公司绍兴分行
  • 其他
客户名称 采购额(元) 占比
上海黄金交易所
44.25亿 68.84%
中国银行股份有限公司
12.68亿 19.72%
中国农业银行绍兴城西支行
2.40亿 3.74%
兴业银行绍兴分行
1.60亿 2.49%
招商银行股份有限公司绍兴分行
1.26亿 1.95%
前5大客户:共销售了8.80亿元,占营业收入的12.87%
">
  • 山东鲁滨首饰有限公司
  • 北京菜市口百货股份有限公司
  • 北京福都来商贸有限公司
  • 辽宁兴隆黄金屋珠宝首饰有限公司
  • 长沙银楼投资有限公司
  • 其他
客户名称 销售额(元) 占比
山东鲁滨首饰有限公司
2.29亿 3.34%
北京菜市口百货股份有限公司
2.13亿 3.11%
北京福都来商贸有限公司
1.62亿 2.38%
辽宁兴隆黄金屋珠宝首饰有限公司
1.43亿 2.10%
长沙银楼投资有限公司
1.33亿 1.94%
前5大供应商:共采购了69.69亿元,占总采购额的97.16%
">
  • 上海黄金交易所
  • 中国银行股份有限公司
  • 中国农业银行绍兴城西支行
  • 兴业银行杭州分行
  • 招商银行绍兴分行
  • 其他
客户名称 采购额(元) 占比
上海黄金交易所
54.36亿 75.78%
中国银行股份有限公司
9.72亿 13.56%
中国农业银行绍兴城西支行
2.87亿 4.00%
兴业银行杭州分行
1.60亿 2.23%
招商银行绍兴分行
1.14亿 1.59%
前5大客户:共销售了5.57亿元,占营业收入的12.80%
  • 山东中金嘉禾珠宝有限公司(山东鲁滨首饰有
  • 北京菜市口百货股份有限公司
  • 北京福都来商贸有限公司
  • 长沙银楼投资有限公司
  • 金鹰国际商贸集团(中国)有限公司及其附属
  • 其他
客户名称 销售额(元) 占比
山东中金嘉禾珠宝有限公司(山东鲁滨首饰有
1.43亿 3.30%
北京菜市口百货股份有限公司
1.29亿 2.96%
北京福都来商贸有限公司
1.00亿 2.30%
长沙银楼投资有限公司
9464.53万 2.17%
金鹰国际商贸集团(中国)有限公司及其附属
9000.67万 2.07%
前5大客户:共销售了10.52亿元,占营业收入的12.30%
">
  • 山东中金嘉禾珠宝有限公司(山东鲁滨首饰有
  • 北京菜市口百货股份有限公司
  • 北京福都来商贸有限公司
  • 湖南中金珠宝有限公司
  • 沈阳铁西百货大楼有限公司
  • 其他
客户名称 销售额(元) 占比
山东中金嘉禾珠宝有限公司(山东鲁滨首饰有
3.05亿 3.56%
北京菜市口百货股份有限公司
2.73亿 3.19%
北京福都来商贸有限公司
1.83亿 2.14%
湖南中金珠宝有限公司
1.58亿 1.85%
沈阳铁西百货大楼有限公司
1.33亿 1.56%
前5大供应商:共采购了85.38亿元,占总采购额的92.03%
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  • 上海黄金交易所
  • 中行银行股份有限公司
  • 中国农行银行绍兴城西支行
  • 上海明牌钻石有限公司
  • 招行银行股份有限公司
  • 其他
客户名称 采购额(元) 占比
上海黄金交易所
77.19亿 83.21%
中行银行股份有限公司
4.96亿 5.35%
中国农行银行绍兴城西支行
2.35亿 2.53%
上海明牌钻石有限公司
6756.59万 0.73%
招行银行股份有限公司
2021.00万 0.22%

产品价格

数据截至(20170623)
["\u7f8e\u5143\/\u76ce\u53f8",""]
20170623,8.48,1247.60,-0.58616647127783,0,20170623
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注:近一期报告为3季报数据,如定期报告尚未披露完毕,可能导致数据不够完整。

董事会经营评述

  一、概述.
  报告期内,公司主营业务未发生变化,主要从事中高档贵金属和宝石首饰产品的设计、研发、生产及销售,核心业务是对“明”牌珠宝品牌的连锁经营管理,采用直营、加盟和经销业务模式。2016年,我国宏观经济发展更趋复杂,居民消费意愿持续降低,给黄金珠宝零售市场带来更大压力;经营环境的变化,推动了市场、企业的转型和变革,新兴消费需求和特点有望成为未来珠宝行业的增长机遇。面对众多不利因素,公司围绕发展战略,主动调整经营策略,积极防范经营风险,加大新兴业务投入,并努力寻求投资机会,谋求公司未来发展的更广阔空间。
  报告期内,公司实现营业收入3,350,374,171.89元,同比下降36.0... 查看全部▼

  一、概述.
  报告期内,公司主营业务未发生变化,主要从事中高档贵金属和宝石首饰产品的设计、研发、生产及销售,核心业务是对“明”牌珠宝品牌的连锁经营管理,采用直营、加盟和经销业务模式。2016年,我国宏观经济发展更趋复杂,居民消费意愿持续降低,给黄金珠宝零售市场带来更大压力;经营环境的变化,推动了市场、企业的转型和变革,新兴消费需求和特点有望成为未来珠宝行业的增长机遇。面对众多不利因素,公司围绕发展战略,主动调整经营策略,积极防范经营风险,加大新兴业务投入,并努力寻求投资机会,谋求公司未来发展的更广阔空间。
  报告期内,公司实现营业收入3,350,374,171.89元,同比下降36.06%,实现归属于上市公司股东的净利润43,713,826.38元,同比下降28.69%;截至2016年底,公司总资产4,921,481,006.26元,同比减少0.59%,归属于上市公司股东的净资产3,072,884,837.47元,同比增加0.61%。
  报告期内,公司主要完成了以下工作:
  (1)品牌升级,提升明牌珠宝影响力。2016年是公司品牌创新年,知名影视明星刘涛正式代言明牌珠宝,拉开了明牌珠宝品牌升级的帷幕,全新的VI同步推出,配合新的广告语“心有光,自明亮”,明牌珠宝与新时代年轻女性形象完美融合。在营销层面,公司增加了央视的广告投放,提升对加盟渠道的支持,积极加强了自媒体、微信营销,结合传统节假日加强落地推广,全年开展各类区域营销活动达35场,有力促进了与消费者的互动。
  (2)积极应对渠道风险。受宏观经济影响,黄金珠宝消费放缓,一些经销商、加盟商经营产生了较大压力,公司即时启动了风险防控机制,在此过程中,爆发了山西一加盟商恶意诈骗案件,公司第一时间向公安部门报案;案件发生后,持续加强了对经销、加盟客户进行严密核查,对销售业务人员强化监管,严格防范此类风险事件,以尽可能减少损失。
  (3)创新产品研发。结合刘涛代言,公司设计推出了虎嗅蔷薇系列和星恋系列两大主题产品,全年共研发推广时趣系列、绮影系列、非凡系列、爱情宣言、福年十二宝等16个系列产品;针对传统渠道、电商渠道以及银行渠道,研发部门进行了差异化设计,以适应不同渠道之间因客户需求而产生的产品差异化需求。
  (4)持续完善自营渠道管理。2016年,随着加盟经销体系风险的不断出现,公司在强化批发业务监管的同时,对自营渠道包括电商渠道进行了较大的资源倾斜,从门店形象、产品研发、人力资源、营销推广、终端培训等进行了持续性投入,如与知名业内培训公司合作,强化自营门店课程培训,驻店指导,以高毛利产品销售业绩提升为重心,以员工素养拉练为手段,以品牌发展为宗旨,以形成一套可以复制传承的有效管理模式。
  (5)筹划重大事项,谋求更广阔发展空间。公司积极寻求投资机会,在2015年底成功投资好屋中国25%股权之后,2016年6月27日,公司股票停牌筹划重大事项,收购苏州市好屋信息技术有限公司75%股权;于2016年9月27日披露了《发行股份及支付现金购买资产并募集配套资金暨关联交易预案》及相关公告。后由于受2016年第四季房地产调控政策影响,本着对广大投资者负责的态度,经公司第三届董事会第十六次会议审议通过,公司将本次重大资产重组涉及的标的资产审计及评估基准日由2016年6月30日调整至2016年12月31日。报告期内,该项目尚在推进之中。

  二、核心竞争力分析.
  公司是否需要遵守特殊行业的披露要求.
  否.
  公司拥有富于竞争力的品牌、优良的产品品质、广泛的营销网络、持续改进的管理体系,这些是构成公司持续发展的核心竞争力。随着近年来互联网特别是移动互联网的快速发展,公司将积极加快利用互联网进行业务创新与融合,以形成新时代的竞争优势。
  公司致力于将明牌珠宝打造成为国内领先的时尚优质珠宝品牌,紧紧围绕“明”牌珠宝的定位、价值、文化与个性,通过产品设计、店面形象、广告投放和各类营销活动,向消费者传递清晰的品牌印象。公司加大了互联网及移动互联网的营销力度,以拉近与年轻时尚消费群体的距离。公司坚持质量、新品优胜战略,从产品研发设计、生产制造工艺等多个层面加强品质管控,确保优良品质,并根据市场需求的变化,主动优化调整产品结构,丰富产品层次,逐步优化消费群体。借助于近千家自营门店、加盟店、经销网点,明牌珠宝具备了良好的市场基础,公司立足江浙,覆盖全国主要市场,能为消费者提供优质产品与服务。利用信息化系统,公司正积极构建以终端管理为核心的现代管理体系,立足终端、面向市场、快速响应,有效提升了公司的运营效率,增强了持续发展能力。

  三、公司未来发展的展望.
  1.公司所处行业的发展趋势及面临的市场竞争格局.
  目前,我国经济增速放缓,传统零售市场受压明显,黄金珠宝市场也面临着的压力。另一方面,随着收入水平的提高,互联网的普及,社交媒体的兴盛,年轻一代消费者正成为消费新生力量,珠宝融入互联网、创新与个性正成为行业趋势。这对于传统珠宝企业而言,不仅仅是挑战,更是机遇。特别是我国居民可支配收入的增长,中产阶层的快速成长,将带来新一轮的消费升级浪潮,对珠宝这样的可选中高端消费品带来全新产业发展机会。塑造鲜明的品牌标签,传播和营销方式多元化,产品和服务的个性化,更好的体验感,将成为珠宝企业的发展方向的推进策略。
  2、公司未来发展战略及2017年度经营计划.
  (1)发展战略.
  公司围绕“打造世界一流的珠宝公司”愿景,公司以“为中国首饰享誉全球持续精进,使民族品牌位居国际领导地位!”为公司使命,以“诚信责任创新专注亲切”为公司核心价值观。公司将立足珠宝主业,注重品牌营销战略和产品设计开发,充分发挥公司在品牌、资金、网络、服务、团队上的优势,积极整合行业资源,创新渠道拓展,积极利用资一市场平台,大力提升公司的核心竞争力,努力将明牌珠宝建设成为国际一流、国内领先的珠宝企业。
  (2)2017年的经营计划.
  2017年,在珠宝主业层面,公司将本着“创品牌,精产品,重渠道、稳经营”的基本策略,提升品牌价值,着力精品研发、强化渠道梳理和精细管理,同时将充分发挥资本市场平台优势,积极推进对外投资策略,努力拓展公司新的发展空间。
  ①提升品牌价值。公司将借明星代言、全新形象推出的契机持续提升明牌珠宝的品牌形象和品牌价值,2017年将持续在包括央视在内的知名平台进行广告投放,扩展在自媒体、新兴媒体的传播途径,扩大品牌推广范围,受众面更宽泛,传递品牌信息多渠道、多样化。2017年公司将整合时下流行、市场关注度高的知名IP资源,如电视剧《三生三世十里桃花》的贵金属首饰授权;并计划寻求年轻且具发展潜力的演艺新星作为公司的时尚产品代言,以期促进明牌珠宝品牌年轻化、时尚化。
  ②产品研发精耕细作。包括两个层面的工作方向,一是对公司现有产品线的整体梳理提升,缩减部分传统产品,使公司产品结构更符合品牌定位和消费者需求;二是拟推出二十多个产品系列,包括全新和更新的系列,形成具有明牌品牌特色和优势的产品体系。其中,十里桃花系列、臻艺铂金系列、小主吉祥系列、禅心系列等将会成为品牌主打系列产品。产品研发方向会更趋向与当前的流行元素、年轻消费者偏好相结合。
  ③渠道下沉,强化自营。通过2016对自营渠道的资源投入,其效果已逐步体现,自营渠道在2017年初的销售情况及产品结构有比较明显的改善和优化;公司在2017年将持续提升自营渠道,加强对自营渠道的投入,确保在2017年有更好地增长;对加盟批发业务过于倚重的区域,将以增设自营门店、管理下沉,以及加强与加盟商之间的互动等方式,来提高公司在相关市场区域的影响力。同时,公司将一如既往加强在电商和银行渠道的拓展。
  ④积极关注投资机会,拓展公司发展空间。公司将在2017年在珠宝主业、新兴产业等方面进行主动跟踪,关注投资并购的机会,以进一步拓展公司发展空间,持续优化公司商业模式,为公司创造新利润增长空间。
  3、风险分析及应对措施.
  国内宏观经济增长放缓将对居民消费尤其是中高档产品消费产生不利影响,从而给公司经营造成一定的风险。公司对内将积极完善治理结构,不断提升管理水平,有效强化风险管控;对外充分发挥品牌和渠道优势,拓展销售规模、提升经营业绩,确保经营目标的实现。
  公司在品牌及营销方面的持续投入及多渠道的拓展,有可能会对公司在成本费用控制、管理能力、人力资源提出较大挑战,需要公司以开放、创新的心态积极进行自我变革以适应市场和业务的变化。
  4、2016年度业绩快报修正公告说明.
  公司于2017年2月28日披露了《2016年度业绩快报》(公告编号:2017-004),2016年,公司预计实现营业总收入3,350,374,171.89元,比上年同期下降36.06%,实现营业利润28,486,793.82元,比上年同期下降65.24%,实现归属于上市公司股东的净利润65,376,764.76元,比上年同期上升6.65%。
  根据会计师的初步审计结果,现预计营业总收入3,350,374,171.89元,比上年同期下降36.06%,营业利润36,405,222.92元,较上年同期下降55.58%,实现归属于上市公司股东的净利润43,713,826.38元,比上年同期下降28.69%。
  造成以上差异的主要原因:受2016年第四季度房地产调控政策影响,公司投资的苏州市好屋信息技术有限公司(以下简称“苏州好屋”)2016年度的业绩受到一定影响,未能达到承诺利润。公司对苏州好屋2016年度的业绩补偿收入确认政策理解偏差,基于谨慎性原则,经与年报审计师沟通,对上述偏差进行了合理调整,导致对公司2016年度经营业绩产生了影响。 收起▲