换肤

友阿股份

i问董秘
企业号

002277

主营介绍

  • 主营业务：

    百货零售。

  • 产品类型：

    百货零售、家电零售、便利店零售、房地产销售

  • 产品名称：

    百货零售 、 家电零售 、 便利店零售 、 房地产销售

  • 经营范围：

    许可项目：食品销售；酒类经营；烟草制品零售；电子烟零售；出版物零售；出版物批发；游艺娱乐活动；住宿服务；餐饮服务；道路货物运输（不含危险货物）；城市配送运输服务（不含危险货物）一般项目：日用百货销售；日用品销售；日用杂品销售；箱包销售；金银制品销售；母婴用品销售；钟表销售；茶具销售；农副产品销售；户外用品销售；家用电器销售；礼品花卉销售；电子产品销售；照相机及器材销售；玩具、动漫及游艺用品销售；办公用品销售；家具销售；眼镜销售（不含隐形眼镜）；个人卫生用品销售；婴幼儿配方奶粉及其他婴幼儿配方食品销售；通讯设备销售；移动通信设备销售；服装服饰零售；服装服饰批发；鞋帽零售；鞋帽批发；针纺织品销售；化妆品零售；化妆品批发；珠宝首饰零售；珠宝首饰批发；珠宝首饰回收修理服务；工艺美术品及礼仪用品销售（象牙及其制品除外）；文具用品零售；文具用品批发；体育用品及器材零售；体育用品及器材批发；新鲜水果零售；新鲜水果批发；日用家电零售；厨具卫具及日用杂品销售；五金产品零售；汽车新车销售；汽车零配件零售；新能源汽车整车销售；摩托车及零配件零售；自行车及零配件零售；互联网销售（除销售需要许可的商品）；以自有资金投资的资产管理服务；酒店管理；餐饮管理；商业综合体管理服务；政府采购代理服务；食品销售（仅销售预包装食品）；保健食品（预包装）销售；广告制作；广告设计、代理；道路货物运输站经营；软件开发；信息系统集成服务；信息系统运行维护服务；信息技术咨询服务；办公设备租赁服务；文化用品设备出租；非居住房地产租赁；住房租赁；土地使用权租赁；柜台、摊位出租；健身休闲活动；游乐园服务；物业管理；货物进出口；食品进出口；技术进出口；婚姻介绍服务；婚庆礼仪服务；摄影扩印服务；会议及展览服务；劳动保护用品销售；医用口罩零售；医用口罩批发；医护人员防护用品零售；医护人员防护用品批发；第二类医疗器械销售。

运营业务数据

最新公告日期：2026-04-30　
业务名称 2025-12-31 2025-06-30 2024-12-31 2024-06-30 2023-12-31
销量:房地产(元) 1690.49万 - 1.09亿 - 706.55万
销量:零售行业(元) 6.40亿 - 8.22亿 - 9.68亿
线上营业收入(元) 1071.25万 613.77万 - 975.44万 -
建筑面积:关闭或调整门店情况(平方米) - 6.85万 - 670.00 -
建筑面积:新增门店情况(平方米) - 390.00 - 850.00 -

主营构成分析

报告期
报告期

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营业收入 X

单位（%） 单位（万元）
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 主营利润(元) 利润比例 毛利率
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注：通常在中报、年报时披露　

主要客户及供应商

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前5大客户：共销售了1327.11万元,占营业收入的0.52%
  • 客户一
  • 客户二
  • 客户三
  • 客户四
  • 客户五
  • 其他
客户名称 销售额（元） 占比
客户一
 434.65万 0.17%
客户二
 305.76万 0.12%
客户三
 257.43万 0.10%
客户四
 173.29万 0.07%
客户五
 155.99万 0.06%
前5大供应商：共采购了4.00亿元,占总采购额的18.13%
  • 供应商一
  • 供应商二
  • 供应商三
  • 供应商四
  • 供应商五
  • 其他
供应商名称 采购额（元） 占比
供应商一
 1.22亿 5.53%
供应商二
 1.05亿 4.76%
供应商三
 6591.82万 2.99%
供应商四
 5835.84万 2.64%
供应商五
 4886.89万 2.21%
前5大客户：共销售了1850.29万元,占营业收入的6.23%
  • 客户一
  • 客户二
  • 客户三
  • 客户四
  • 客户五
  • 其他
客户名称 销售额（元） 占比
客户一
 520.45万 1.75%
客户二
 404.26万 1.36%
客户三
 319.47万 1.08%
客户四
 317.70万 1.07%
客户五
 288.41万 0.97%
前5大供应商：共采购了4.21亿元,占总采购额的15.31%
  • 供应商一
  • 供应商二
  • 供应商三
  • 供应商四
  • 供应商五
  • 其他
供应商名称 采购额（元） 占比
供应商一
 1.28亿 4.67%
供应商二
 1.15亿 4.18%
供应商三
 5999.80万 2.18%
供应商四
 5949.94万 2.16%
供应商五
 5825.70万 2.12%
前5大客户：共销售了3477.11万元,占营业收入的0.96%
  • 客户一
  • 客户二
  • 客户三
  • 客户四
  • 客户五
  • 其他
客户名称 销售额（元） 占比
客户一
 1073.76万 0.30%
客户二
 776.65万 0.21%
客户三
 760.61万 0.21%
客户四
 483.93万 0.13%
客户五
 382.17万 0.11%
前5大供应商：共采购了4.48亿元,占总采购额的14.33%
  • 供应商一
  • 供应商二
  • 供应商三
  • 供应商四
  • 供应商五
  • 其他
供应商名称 采购额（元） 占比
供应商一
 1.41亿 4.50%
供应商二
 1.38亿 4.43%
供应商三
 6067.95万 1.94%
供应商四
 5595.37万 1.79%
供应商五
 5223.04万 1.67%
前5大供应商：共采购了4.36亿元,占总采购额的12.83%
  • 供应商一
  • 供应商二
  • 供应商三
  • 供应商四
  • 供应商五
  • 其他
客户名称 采购额（元） 占比
供应商一
 1.45亿 4.27%
供应商二
 1.27亿 3.73%
供应商三
 6194.74万 1.82%
供应商四
 5538.62万 1.63%
供应商五
 4682.70万 1.38%
前5大供应商：共采购了6.07亿元,占总采购额的12.14%
  • 供应商一
  • 供应商二
  • 供应商三
  • 供应商四
  • 供应商五
  • 其他
客户名称 采购额（元） 占比
供应商一
 1.95亿 3.90%
供应商二
 1.58亿 3.16%
供应商三
 9527.09万 1.91%
供应商四
 8127.37万 1.63%
供应商五
 7698.50万 1.54%

董事会经营评述

　　一、报告期内公司从事的主要业务　　（一）主要业务及经营模式　　公司以百货零售为主要业务，经营业态包括百货商场、奥特莱斯、购物中心、便利店及网络购物平台，经营模式主要有：联销、经销及物业出租。　　公司积极实施线上线下融合的全渠道零售战略。截至报告期末，公司线下拥有友谊商店AB馆、友谊商城、长沙友阿奥特莱斯、郴州友阿国际广场、常德友阿国际广场、邵阳友阿国际广场等11家门店和90家便利店，线上拥有“友阿海外购”“友阿微店”及“友阿购”等三个购物平台。　　（二）报告期内公司经营情况　　1、门店经营情况　　（1）报告期末门店的经营情况　　截至2025年12月31日，公司开业门店总数101家，涵盖6家... 查看全部▼

　　一、报告期内公司从事的主要业务
　　（一）主要业务及经营模式
　　公司以百货零售为主要业务，经营业态包括百货商场、奥特莱斯、购物中心、便利店及网络购物平台，经营模式主要有：联销、经销及物业出租。
　　公司积极实施线上线下融合的全渠道零售战略。截至报告期末，公司线下拥有友谊商店AB馆、友谊商城、长沙友阿奥特莱斯、郴州友阿国际广场、常德友阿国际广场、邵阳友阿国际广场等11家门店和90家便利店，线上拥有“友阿海外购”“友阿微店”及“友阿购”等三个购物平台。
　　（二）报告期内公司经营情况
　　1、门店经营情况
　　（1）报告期末门店的经营情况
　　截至2025年12月31日，公司开业门店总数101家，涵盖6家奥特莱斯与购物中心、5家综合百货店、90家便利店（其中加盟75家，直营15家）。在门店分布上，湖南长沙市区61家（含55家便利店），湖南省内其他城市39家（含35家便利店），天津市1家。
　　（2）报告期内门店的变动情况
　　（b）报告期内，公司便利店新增22家，闭店14家，调整经营模式5家。
　　（3）门店店效信息
　　2、报告期内线上销售情况
　　报告期内，公司自建的“友阿海外购”“友阿微店”等线上平台的交易额为4,474.79万元，共实现营业收入1,071.25万元。
　　3、报告期内采购、仓储及物流情况
　　（1）仓储与物流情况
　　公司在长沙有1个长期租赁的自营物流仓库，其中：长沙友阿物流仓库3,598.99平方米，主要用于公司内部家电、百货、友阿微店进小区以及大型品牌供应商的仓储配送需求。公司物流体系采取自有物流与社会第三方物流结合的方式运行，其中：长沙市区的家电配送、酒品配送、线上业务配送以自有物流配送为主；长沙市区以外的线上业务配送以第三方物流配送为主。
　　报告期内，公司仓储支出共计3.34万元，物流支出21.99万元，其中：自有物流支出占13.19%，外包物流运输支出占86.81%。
　　（2）自营模式下存货管理政策、对滞销及过期商品的处理政策
　　公司的自营商品主要以烟酒、化妆品和家电商品为主，由各分子公司独立采购，各采购团队选择适合的供应商及适销对路的商品，保证所采购商品的质量可靠、品种适销、价格合理、货源稳定，以不断满足顾客的需求。
　　公司及各分子公司对于自营商品执行严格的采购及库存管理制度，制定各品类商品的安全库存量，控制滞销商品，提高商品周转率；旺季制定销售计划并提前按销售计划进行备货。滞销商品或临期商品的处理：自营商品采取降价销售或做秒杀等营销方式处理，代销入库的商品采取退回厂家、厂家换货和折价销售等处理政策。
　　公司的自营商品至少每月全面实物盘点一次，盘盈、盘亏结果在期末结账前处理完毕。年末在对存货进行全面清查的基础上，按照存货的成本与可变现净值孰低的原则提取或调整存货跌价准备。
　　二、报告期内公司所处行业情况
　　公司需遵守《深圳证券交易所上市公司自律监管指引第3号——行业信息披露》中零售相关业的披露要求
　　2025年作为我国“十四五”规划收官之年，在国际国内经济发展格局复杂多变的背景下，中国零售消费市场凭借自身韧性实现逆势增量发展，行业整体呈现“总量增长、结构分化、政策赋能、业态变革”的核心发展特征。消费作为经济增长主引擎的地位持续巩固，政策端的全方位赋能与技术端的深度革新成为行业发展核心驱动力，同时行业内部业态分化趋势加剧，传统实体零售面临多重发展挑战，行业正处于价值重构与机遇并存的关键转型阶段。
　　2025年我国消费市场规模实现突破性增长，社会消费品零售总额首次突破50万亿元关口，同比增长3.7%，消费对经济增长的支撑作用进一步凸显。从消费结构来看，商品零售额达44.3万亿元，同比增长3.8%，实物商品网上零售额 13.09万亿元，同比增长5.2%，线上消费依旧保持高于整体市场的增长态势，成为拉动零售消费的重要力量。
　　国新办发布的2025年国民经济运行情况数据显示，全年消费对我国经济增长的贡献率达52%，充分印证了消费作为中国经济增长核心驱动力的关键地位。居民收入与消费的同步增长为市场发展奠定坚实基础，2025年全国居民人均可支配收入与人均消费支出均实现4.4%的同比增长，二者增速持平，反映出居民消费倾向保持稳定，消费意愿呈持续修复趋势，为零售行业的持续发展提供了强劲的需求支撑。区域市场发展与全国态势保持同频，公司深耕的湖南省零售市场，消费结构性增长特征尤为突出。据中经数据库数据，2025年湖南省社会消费品零售总额达21204.59亿元，同比增长3.6%，与全国增长水平基本持平。湖南省商务厅通过多措并举推进消费品以旧换新工作，政策杠杆效益显著释放，2025年全省“以旧换新”相关商品零售额同比大幅增长26.4%；截至2025年6月末，全省消费品以旧换新累计申领补贴970.38万笔，申领金额75.3亿元，带动销售金额570.57亿元。汽车、家电、3C数码等核心品类换新消费表现亮眼，成为区域零售市场增长的重要拉动力，也凸显出区域消费市场增长的结构性分化特征。
　　在行业总量稳步增长的背景下，零售行业内部业态变革进程加速，市场结构迎来深刻调整，传统实体零售业态面临严峻的发展挑战，行业变革趋势进一步强化。近年来，受居民收入结构调整、代际人口变动等多重因素影响，我国消费市场需求结构发生显著变化；叠加线上零售业的持续快速增长、非标商业业态的高效迭代，传统百货业态发展持续承压。
　　从行业数据来看，中国百货商业协会数据显示，2025年前三季度大型百货零售企业样本营业收入指数同比下降7.8%；联合资信2026年初发布的研究报告亦指出，2025年前三季度其调研的零售样本企业营业总收入与利润总额均延续下滑趋势。国家统计局公报数据进一步印证了传统业态的发展压力，2025年限额以上零售业单位中，百货店零售额同比仅增长0.1%，品牌专卖店零售额同比下降0.6%，尽管二者较去年同期降幅有所收窄，且百货店业态初步扭转下滑势头，但总体增速低于同期商品零售额3.8%的增长水平，传统实体零售的发展困境凸显。
　　在此行业背景下，公司所处的实体零售业同时面临数字化转型攻坚、消费结构快速调整、行业存量竞争持续加剧等多重挑战，实体零售企业转型的紧迫性进一步提升，如何突破发展瓶颈、实现业态升级成为行业共同的核心课题。
　　面对零售行业发展的新形势与新挑战，国家层面持续出台系列利好政策，从顶层设计到落地执行全方位加码提振消费、推动产业提质升级，为零售行业发展注入强劲政策动力，行业迎来价值重构与发展机遇并存的新阶段。
　　2025年1月，国家发展改革委、财政部出台《关于2025年加力扩围实施大规模设备更新和消费品以旧换新政策的通知》，此后国家多部委配套出台财政、金融等细化举措，从多维度推动零售市场复苏；2026年政府工作报告提出深入实施提振消费专项行动、拓展内需增长新空间，“十五五”规划更是明确将消费作为经济增长的主引擎，为行业长期发展划定方向；2026年中央财政计划专门安排千亿元预算，推出财政金融协同促内需一揽子政策，进一步为居民消费释放提供政策与资金支持。
　　在政策持续赋能下，零售行业发展新机遇逐步显现：一方面，以旧换新、免税零售、商业提质改造等政策将持续挖掘消费潜力，国货品牌、文旅融合消费成为零售业务新的增长极，即时零售、零食集合店、会员店等新兴渠道也成为行业增长的重要支撑。据《2026中国快消品产业年度报告》数据，2025年我国即时零售总规模达9714亿元，同比增长24%，2026年行业规模有望突破万亿元，新兴业态的增长潜力持续释放。另一方面，零售行业的品质化、数字化转型持续渗透，前沿科技成为行业升级的重要抓手。VR、MR、人工智能模型等前沿科技深度介入零售业更新迭代，其中AI技术已广泛应用于零售行业供应链管理、门店运营、消费者服务等多个环节，成为推动行业效率提升与模式创新的核心手段，科技与零售的深度融合为行业转型发展提供了技术支撑。
　　整体而言，2025年我国零售行业在复杂的经济环境下实现总量稳步增长，政策赋能与技术革新成为行业发展的双核心驱动力。同时，行业内部业态分化加剧，传统实体零售面临严峻挑战。未来，随着增量政策与存量政策的叠加发力，国内消费市场活力有望得到进一步提升，零售行业将在持续的价值重构中迎来新的发展机遇。
　　
　　三、核心竞争力分析
　　报告期内，公司核心竞争力主要表现为：
　　1、区域规模优势突出，品牌影响力深厚
　　公司扎根湖南长沙50余年，旗下拥有“友谊”“阿波罗”“友阿春天”“友阿奥特莱斯”等多个知名商业品牌，是市民熟知的商业地标与承载着情感记忆的文化符号。经过多年的区域深耕，在湖南消费者中积累了深厚的品牌认知度和良好的口碑。同时，公司凭借自身区域影响力获得7-ELEVEN便利店湖南省特许经营权，成功切入社区零售、即时消费等高频场景，进一步丰富品牌矩阵，完善线下布局，强化了区域品牌主导地位。
　　2、核心商业地产产权加持，门店区位运营优势
　　公司核心竞争力的重要支撑是对核心商业物业的产权掌控，这也是区别于同行业多数零售企业的核心优势之一。公司拥有旗下近半数百货商场的房地产产权，物业布局精准覆盖长沙、郴州、常德、邵阳等城市的核心商圈，优越的门店地理位置不仅为公司带来稳定的客流保障，更有效降低了租赁运营成本，规避了租金波动带来的经营风险，显著增强了公司的区域竞争力和盈利稳定性。
　　3、业务结构多层次，业态模式多样化
　　公司构建了多层次、全场景的业务结构，业态涵盖百货店、奥特莱斯、购物中心、便利店、网络购物等多种形式，形成了多元化协同发展的经营格局。这种多层次的业务结构与多样化的业态模式，使公司能够覆盖更广泛的消费群体，精准匹配不同消费层次、不同消费场景的用户需求，有效分散单一业态的经营风险，提升整体经营韧性，顺应零售行业全渠道、多元化的发展趋势。
　　4、经验丰富的管理团队，供应链合作稳固
　　公司核心管理团队长期保持稳定，核心成员均具备深厚的零售行业背景和丰富的百货业管理经验，能够精准研判市场动态、敏锐捕捉消费者需求变化，为公司制定科学的市场定位、优化商品组合、提升运营效率提供了坚实保障。同时，公司始终与供应商保持良好的沟通与合作，已与多家国际和国内知名品牌供应商建立了长期稳定的合作关系，其中大部分结成战略发展伙伴，稳固的供应链体系不仅保障了商品供应的稳定性和品质，更提升了公司的议价能力和市场竞争力。
　　
　　四、主营业务分析
　　1、概述
　　一、报告期内主要经营情况
　　2025年，受宏观经济环境及消费市场结构性调整、居民消费需求与购买力下降，以及阿波罗商业广场闭店升级改造等多重因素影响，公司经营承压。报告期内，公司实现营业收入98,803.27万元，同比下降22.98%；实现归属于上市公司股东的净利润-33,456.43万元，同比下降1294.39%。本期利润下降主要系公司基于谨慎性原则，计提资产减值损失和信用减值损失合计32,376.45万元所致。
　　截至2025年12月31日，公司资产总额1,403,160.12万元，归属于上市公司股东的所有者权益632,410.79万元。报告期内，公司经营活动产生的现金流量净额为19,466.83万元，整体保持稳健。
　　二、2025年度重点工作回顾
　　2025年，公司直面百货零售行业消费分级、消费端需求与购买力恢复不及预期、消费场景加速迭代等多重挑战，围绕零售提质增效、战略稳步落地、资产结构优化、现金流安全稳健，积极破解传统百货经营困境，全力推动双主业协同高质量发展。
　　1、并购重组与战略协同，加速布局第二增长曲线
　　报告期内，公司加速推进“百货零售+半导体”双主业战略布局。2025年5月28日披露《重组报告书（草案）》，以发行股份及支付现金方式收购半导体功率器件设计企业深圳尚阳通科技股份有限公司100%股权。项目于6月30日提交深圳证券交易所受理，已先后完成《问询函》回复及财务、评估数据更新、修订等阶段性工作，为公司突破零售行业周期、构建转型升级增长格局奠定基础。同时，为打造“产学研用”一体化生态，公司与长沙国控资本管理有限公司、清华大学天津电子信息研究院签署《战略合作框架协议》。三方将依托各自在资本运作、前沿技术研发、专业人才储备等方面的优势，在功率半导体器件领域开展深度合作，为双主业战略落地提供产业支撑。
　　2、零售主业深耕细作，核心业态优势巩固提升
　　2025年，公司紧扣百货零售行业场景化、体验化、全渠道转型趋势，深耕本土区域资源优势，破解传统百货经营难题，核心零售业务展现出较强的抗风险能力与发展韧性。其中，奥莱、百货两大核心业态精准发力、良性发展，零售业务毛利率与上年基本持平，始终处于行业较好水平。
　　奥莱业态领跑区域发展：依托“品牌+折扣+本地化”核心竞争优势，友阿奥特莱斯不断深化精细化管理、优化品类组合结构、精准匹配消费需求、升级运动品牌形象，全年开展主题营销60余场，有效拉动客流增长，会员人数增长21%，会员消费占比持续提升，进一步巩固奥莱区域龙头地位。
　　全渠道布局完善：一方面，稳步推进便利店“十城战略”，扩大社区零售网络覆盖，贴近民生需求；另一方面，完善线上线下融合体系，友阿海外购、私域运营、友阿云供B端平台同步发力，顺应行业“线上引流、线下体验”趋势，实现C端零售与B端服务双覆盖。
　　存量门店转型破局：持续践行“一店一策”经营思路，推动存量门店有序转型升级。如友谊商店定位“城市文化休闲会客厅”，融合美食、艺术、研学等场景，突破传统百货单一购物功能；友阿春天依托五一广场核心商圈的客流优势，完成从传统百货门店向多业态融合综合旗舰店的转型升级，成为长沙重要的商业名片；友阿百货、友阿奥特莱斯喜乐店充分发挥核心地段优势，主动对接民生消费需求，为社区商业服务升级提供路径；友阿便利店搭建自有品牌供应链与库存管理体系，提升运营效率与盈利水平。
　　数字化运营深化：顺应零售行业数字化赋能精细化运营的发展方向，完善会员生命周期管理、库存可视化管控，通过私域激活沉睡用户，助力会员活跃度及客单价提升。
　　3、资产与业务优化，适配零售行业轻资产趋势
　　针对传统百货行业普遍存在的重资产、高成本痛点，公司积极推进资产优化与业务升级，有序调整存量资产结构。持续聚焦奥莱、核心百货等优势主业，对阿波罗商业广场、家电卖场实施闭店调整，剥离低效资产，降低运营成本与资源损耗；携手华住集团联合运营，成功盘活友谊宾馆存量资产，实现资产价值提升；同时，积极拓展集团采购、企业定制等零售增量业务，为非门店营收提供重要补充。
　　4、现金流精准管控，坚守运营安全底线
　　零售行业现金流为王，公司以经营性现金流为核心，优化供应链账期、加快库存周转、严控资金支出，全年现金流保持稳健，为门店运营、战略投资提供资金保障，有效抵御行业经营波动风险。
　　5、管理体系升级，人才与组织效能持续提升
　　聚焦零售行业数字化、新媒体运营人才缺口，构建三级人才赋能体系，通过开展AIGC、直播电商、私域运营等行业前沿培训，实施“星火计划”等着力培养复合型人才，提升组织适配行业转型的能力。
　　
　　五、公司未来发展的展望
　　（一）行业竞争格局和发展趋势
　　尽管历经多轮转型调整，但百货零售业仍是中国实体零售的核心业态之一，在消费升级、城市商业生态构建、实体经济发展中发挥着不可替代的作用。当前，零售行业整体处于“政策红利释放+技术变革渗透”的组合演进阶段。“十五五”规划将“做强国内大循环，大力提振消费”列为重大战略任务之一，零售业作为连接生产与消费的关键环节，战略地位显著提升。政策层面，国家已安排超长期特别国债2500亿元支持消费品以旧换新，设立1000亿元财政金融协同促内需专项资金，并推动制定城乡居民增收计划等长效机制，为消费持续增长奠定政策基础；以旧换新等刺激性政策在短期内形成了确定性增长极。
　　在此种政策背景下，零售行业总体呈现“线上稳增、线下分化”的发展现状，消费市场则呈现“量稳质升”特点，存量竞争格局依然稳固，出现三大消费结构性变化：一是品质消费、服务消费比重提升；二是线上线下融合加速；三是Z世代、银发经济、健康经济等细分市场崛起。报告期内，全国便利店零售额比上年增长5.5%，专业店增长2.6%，超市增长4.3%，百货店增长0.1%，品牌专卖店下降0.6%；全年实物商品网上零售额比上年增长5.2%，占社会消费品零售总额比重为26.1%，租赁和商务服务业增长10.3%。在消费结构分化与产业变革的双重驱动下，中国零售业尤其是公司所处的实体零售业迎来了迭代升级的关键节点。
　　据联商网统计，2026年全国拟开业线下商业体430个，其中69个为存量升级物业，相当于每6个新开业的项目中就有1个是调改项目，这表明“存量改造”已开始成为线下实体商业发展的关键特征。联合资信研究指出，商业综合体的餐饮、文娱等体验类业态占比正在持续提升，部分头部项目的非实物商品消费体验业态占比已超过35%。同时，随着“家门口经济”崛起，即时零售、社区团购、前置仓等近场业态持续渗透，社区零售成为巨头布局的核心赛道。此外，数字经济继续作为国家战略重点，其中人工智能、大数据、物联网、虚拟现实等技术持续渗透零售业的供应链营销、服务等全链条。据艾瑞咨询预测，到2030年电商领域AR技术的渗透率将达到40%，成为提升消费体验的核心技术之一。个性化推荐系统在主流电商平台的使用率已达85%，AR技术在电商领域的应用也逐步普及，目前渗透率已达15%。
　　能否完成从规模驱动向价值驱动、从渠道商向生活方式运营商的转型，将决定企业在新一轮行业洗牌中的竞争位阶。
　　（二）公司未来五年的发展规划
　　公司深度扎根区域百货零售市场，以稳健经营、价值提升、创新增长为核心导向，持续优化业态结构、提升运营效能、强化区域壁垒，不断巩固并扩大区域龙头优势，夯实高质量发展的零售主业基本盘。在此基础上，坚定实施“百货零售 + 半导体”双轮驱动战略，依托两大产业周期互补、资源互通、能力互哺的优势，构建双向赋能、协同共进的产业生态，着力打造“传统产业稳底盘、新兴产业高增长”的高质量发展新格局。
　　（三）2026年公司经营计划
　　2026年，国家始终将扩大内需、提振消费置于重要战略地位，系列相关政策持续落地。百货零售业向场景化、体验化、数字化转型加速，消费分级、技术革新为行业带来结构性机遇。公司董事会将坚持战略引领、守正创新、开源节流，以双主业协同为核心，聚焦零售提质、资产盘活、数字赋能、人才支撑，推动高质量发展。
　　1、锚定双主业战略，全力推进并购重组进程
　　公司将集中资源全力推进重组进程，力争并购项目尽早落地实施。同步立足公司现有产业基础与资源优势，前瞻布局半导体领域相关资源储备，推动零售与半导体双主业深度融合、协同发展，为并购标的持续稳健运营及长远健康发展筑牢支撑。
　　2、聚焦经营目标攻坚，多措并举推动业务突围
　　2026年公司将围绕核心经营目标，严控成本费用优化人效、坪效指标，着力提升经营质效。通过统筹资源配置与精细化运营管理，实现业务多点突破；深化会员全生命周期运营，进一步提升复购率；强化直播电商、社群营销，拓展夜经济等新消费场景；精简低效品牌、引进高成长性品牌，推动主业营收稳健增长、确保现金流充裕优质。
　　3、坚守零售主业，持续锻造行业护城河
　　推动业态与运营全维度迭代。持续优化多层级商业布局，顺应消费个性化、圈层化发展趋势，以品牌结构调整、消费场景打造、服务能力升级为抓手，推动传统百货向多元生活方式体验空间转型，构建“核心商圈标杆门店+社区便民服务网点”协同发展的多层次业务体系，夯实零售主业稳健发展根基。
　　优化线下场景核心价值。凭借多年积累的深厚区域竞争优势，以线下门店为品牌展示、用户体验、私域沉淀核心阵地，大力引入区域首店、城市首店、独有品牌及高端美妆等标杆品类，结合非遗文创、老字号、地域特色品牌打造差异化壁垒，形成独有的地域特色与文化内核，着力提升商业辨识度与打造不可复制的竞争壁垒。
　　深耕细分市场与下沉市场。依托省内邵阳、郴州及常德等区域网点先发优势，优化商品与服务供给，填补下沉市场品质消费空白；精准对接Z世代、银发族、亲子家庭等细分客群需求，推出场景化、定制化服务，实现客群深度覆盖与盈利突破。
　　推进便民化与适老化改造。完善社区便民服务功能，实施门店适老化升级，聚焦特定客群深度运营，提升服务普惠性与客户满意度。
　　创新业务模式。如大宗业务升级为“采购+定制服务”模式，延伸附加值服务链条；搭建集团招商体系与品牌库，强化跨界整合、内容营销能力，推动零售业务向创新型、引领型转型。
　　4、盘活存量优质资产，提升收益能力与抗风险水平
　　充分挖掘核心商圈物业价值，盘活存量商业资产，运用多元化融资工具优化财务结构，稳步推进资产重估与资金回笼，持续降低资产负债率与财务成本；积极拓展资产合作路径，主动对接头部及专业资产管理机构，围绕重资产盘活、优质资源导入等领域深化合作，有效缓解资金压力，充分释放存量资产价值；加快向轻资产运营模式转型的步伐，由传统物业持有模式向品牌输出、联营合作、运营管理服务等方向升级，不断拓展商业运营服务收入来源，提升存量资产长期收益能力与抗风险水平。
　　5、数字化与AI赋能，构建精细化运营体系
　　完善全流程数字化管控。推进数字化系统升级与智能物业改造，实现采购、运营、履约、管理全流程数字化覆盖；通过客流、销售、消费行为数据分析，优化品类结构、门店动线与商品陈列，提升单店坪效。
　　精细化成本与能耗管理。强化能源智能监控与节能改造，严控成本费用与预算偏差；发挥财务审计全过程监督作用，规范项目投入，实现降本增效双赢。
　　AI技术深度应用。以AI赋能私域运营、数据分析、决策研判，挖掘数据资产价值；完善用户行为分析系统，打造“友阿严选”品牌标签，提升运营智能化与服务精准度。
　　6、强化人才与组织支撑，保障战略落地实施
　　完善零售行业复合型人才培养体系，聚焦AI、直播电商、数字化运营；优化公司治理结构，加强内控与风险管理，提升规范化运作水平。
　　7、提升信息披露质量，增进投资者互信
　　持续提升信息披露质量，丰富投资者沟通形式。在信息披露方面，强化自愿性信息披露，进一步提高信息披露的主动性、针对性、有效性。在投资者关系管理方面，进一步提升投资者关系管理工作质效，丰富投资者关系管理活动内涵。丰富多渠道、多平台、多方式的投资者交流，加强与投资者互动，增进投资者互信，及时回应投资者意愿和诉求。
　　（四）年度重大投资计划和融资计划
　　2026年，公司将秉持审慎稳健的投资原则，从严把控固定资产投资与对外投资节奏。本年度重大投融资事项主要为以发行股份及支付现金相结合的方式收购深圳尚阳通科技股份有限公司100%股权，并同步募集配套资金不超过55,000.00万元；除本次重组配套融资外，公司将在坚守稳健经营底线、保障财务结构安全的前提下，综合运用银行借款、资产处置及多元化金融工具等筹资渠道，统筹满足业务发展与战略布局的合理资金需求，持续优化资产配置效率与融资结构。
　　（五）可能面临的风险和应对措施
　　1、宏观经济波动风险。当前全球政治、经济环境复杂多变，国内经济增长仍面临总需求收缩、消费动力不足等压力，宏观经济的不确定性直接导致消费者信心恢复不及预期。在此背景下，公司所处的实体零售业不仅未能获得显著消费增量，还需应对新业态的冲击，中短期内或将持续面临较大经营压力。
　　2、市场竞争加剧风险。随着城市商业体量稳步扩大，行业集中度不断提升，头部企业凭借供应链优势持续巩固市场地位、重塑区域商业格局，导致传统区域商圈竞争力逐步削弱。同时，线上电商及即时零售平台不断分流线下客流，会员店、折扣店、社区店等新兴业态快速扩张，进一步挤压传统百货经营空间，行业同质化竞争愈发激烈。
　　3、短期流动性风险。近年来，受消费习惯转变、电商冲击、区域竞争加剧及会计准则调整等多重因素影响，公司主营业绩持续承压，同时面临一定的中短期偿债压力。尽管公司已积极推进资产出表、盘活低效资产等工作，但此类措施成效显现仍需一定时间。若公司业绩持续承压，且银行等金融机构收紧贷款政策，公司可能面临短期流动性紧张的风险。
　　针对上述可能面临的风险，公司将通过以下举措提升抗风险能力，保障公司稳健运营：一是精准对接政策导向，优化经营策略。密切关注国家提振消费相关政策，及时调整经营思路，深挖内生发展潜能，强化市场竞争优势，激发各经营单元活力；聚焦会员客群运营，加大营销与拓展力度，全力打造会员用户护城河，通过精准营销与个性化服务，提升用户粘性，增强长期营运能力。二是布局多元赛道，培育增长动能。瞄准新质生产力发展方向及未来产业赛道，实施多元化发展战略，积极推进“零售+半导体”双主业布局，着力培育第二增长曲线。三是强化资产运作，优化财务结构。重点推进资产优化配置，盘活低效资产，提升总资产周转率；合理管控负债规模，增强偿债能力，防范流动性风险。四是拥抱技术变革，提升运营效能。加大数字化投入，提升数字化运营能力；优化成本管控体系，持续降本增效，不断提升经营管理水平与核心竞争力，增强公司整体抗风险能力。 收起▲

产品价格

数据截至(20260430)
[""]
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