换肤

主营介绍

  • 产品类型:

    高档贵金属、宝石首饰产品

  • 产品名称:

    黄金饰品 铂金饰品 镶嵌饰品 银制(饰)品

  • 经营范围:

    黄金饰品、铂金饰品、钻石、珠宝饰品、银饰品、贵金属工艺礼品(文物法规定的除外)、旅游工艺品及相关产品的生产、加工、销售;经营进出口业务(依法须经批准的项目,经相关部门批准后方可开展经营活动)。

运营业务数据

最新公告日期:2017-03-21 
业务名称 2016-12-31 2015-12-31 2014-12-31
黄金饰品销量(克) 1207.32万 2141.06万 2439.40万
黄金饰品产量(克) 829.36万 1249.66万 1970.55万
银制(饰)品销量(克) 208.91万 279.84万 -
镶嵌饰品销量(件) 5.03万 6.58万 8.11万
镶嵌饰品产量(件) 2.32万 3.01万 3.24万
铂金饰品销量(克) 78.14万 92.53万 115.58万
铂金饰品产量(克) 107.43万 82.39万 162.13万
银制(饰)品产量(克) 325.81万 271.50万 -

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 珠宝行业 18.75亿 100.00% 16.70亿 100.00% 100.00% 10.93%
按产品 黄金饰品 16.04亿 85.55% 14.73亿 88.19% 63.97% 8.18%
镶嵌饰品 1.30亿 6.91% 9235.05万 5.53% 18.13% 28.70%
铂金饰品 9731.08万 5.19% 8084.40万 4.84% 8.03% 16.92%
其他 3551.90万 1.89% 1935.44万 1.16% 7.88% 45.51%
银制(饰)品 872.11万 0.47% 465.03万 0.28% 1.99% 46.68%
按地区 内销 18.75亿 100.00% 16.70亿 100.00% 100.00% 10.93%

主要客户及供应商

您对此栏目的评价: 有用 没用 提建议
前5大客户:共销售了5.48亿元,占营业收入的16.36%
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  • 北京菜市口百货股份有限公司
  • 郑州雅宝轩商贸有限公司
  • 山东鲁滨首饰有限公司
  • 北京福都来商贸有限公司
  • 辽宁兴隆黄金屋珠宝首饰有限公司
  • 其他
客户名称 销售额(元) 占比
北京菜市口百货股份有限公司
1.34亿 3.99%
郑州雅宝轩商贸有限公司
1.25亿 3.74%
山东鲁滨首饰有限公司
1.07亿 3.20%
北京福都来商贸有限公司
9276.20万 2.77%
辽宁兴隆黄金屋珠宝首饰有限公司
8914.66万 2.66%
前5大供应商:共采购了38.35亿元,占总采购额的94.64%
">
  • 上海黄金交易所
  • 中国银行股份有限公司
  • 农业银行绍兴城西支行
  • 兴业银行杭州分行
  • 宁波银行股份有限公司绍兴分行
  • 其他
客户名称 采购额(元) 占比
上海黄金交易所
28.89亿 71.29%
中国银行股份有限公司
5.36亿 13.23%
农业银行绍兴城西支行
2.59亿 6.39%
兴业银行杭州分行
1.14亿 2.81%
宁波银行股份有限公司绍兴分行
3711.89万 0.92%
前5大客户:共销售了8.09亿元,占营业收入的15.44%
">
  • 山东鲁滨首饰有限公司
  • 北京菜市口百货股份有限公司
  • 浙江银泰百货有限公司及其附属公司
  • 辽宁兴隆百货集团有限公司及其附属公司
  • 北京福都来商贸有限公司
  • 其他
客户名称 销售额(元) 占比
山东鲁滨首饰有限公司
2.49亿 4.76%
北京菜市口百货股份有限公司
1.50亿 2.87%
浙江银泰百货有限公司及其附属公司
1.43亿 2.74%
辽宁兴隆百货集团有限公司及其附属公司
1.35亿 2.57%
北京福都来商贸有限公司
1.31亿 2.50%
前5大供应商:共采购了62.19亿元,占总采购额的96.74%
">
  • 上海黄金交易所
  • 中国银行股份有限公司
  • 中国农业银行绍兴城西支行
  • 兴业银行绍兴分行
  • 招商银行股份有限公司绍兴分行
  • 其他
客户名称 采购额(元) 占比
上海黄金交易所
44.25亿 68.84%
中国银行股份有限公司
12.68亿 19.72%
中国农业银行绍兴城西支行
2.40亿 3.74%
兴业银行绍兴分行
1.60亿 2.49%
招商银行股份有限公司绍兴分行
1.26亿 1.95%
前5大客户:共销售了8.80亿元,占营业收入的12.87%
">
  • 山东鲁滨首饰有限公司
  • 北京菜市口百货股份有限公司
  • 北京福都来商贸有限公司
  • 辽宁兴隆黄金屋珠宝首饰有限公司
  • 长沙银楼投资有限公司
  • 其他
客户名称 销售额(元) 占比
山东鲁滨首饰有限公司
2.29亿 3.34%
北京菜市口百货股份有限公司
2.13亿 3.11%
北京福都来商贸有限公司
1.62亿 2.38%
辽宁兴隆黄金屋珠宝首饰有限公司
1.43亿 2.10%
长沙银楼投资有限公司
1.33亿 1.94%
前5大供应商:共采购了69.69亿元,占总采购额的97.16%
">
  • 上海黄金交易所
  • 中国银行股份有限公司
  • 中国农业银行绍兴城西支行
  • 兴业银行杭州分行
  • 招商银行绍兴分行
  • 其他
客户名称 采购额(元) 占比
上海黄金交易所
54.36亿 75.78%
中国银行股份有限公司
9.72亿 13.56%
中国农业银行绍兴城西支行
2.87亿 4.00%
兴业银行杭州分行
1.60亿 2.23%
招商银行绍兴分行
1.14亿 1.59%
前5大客户:共销售了5.57亿元,占营业收入的12.80%
  • 山东中金嘉禾珠宝有限公司(山东鲁滨首饰有
  • 北京菜市口百货股份有限公司
  • 北京福都来商贸有限公司
  • 长沙银楼投资有限公司
  • 金鹰国际商贸集团(中国)有限公司及其附属
  • 其他
客户名称 销售额(元) 占比
山东中金嘉禾珠宝有限公司(山东鲁滨首饰有
1.43亿 3.30%
北京菜市口百货股份有限公司
1.29亿 2.96%
北京福都来商贸有限公司
1.00亿 2.30%
长沙银楼投资有限公司
9464.53万 2.17%
金鹰国际商贸集团(中国)有限公司及其附属
9000.67万 2.07%
前5大客户:共销售了10.52亿元,占营业收入的12.30%
">
  • 山东中金嘉禾珠宝有限公司(山东鲁滨首饰有
  • 北京菜市口百货股份有限公司
  • 北京福都来商贸有限公司
  • 湖南中金珠宝有限公司
  • 沈阳铁西百货大楼有限公司
  • 其他
客户名称 销售额(元) 占比
山东中金嘉禾珠宝有限公司(山东鲁滨首饰有
3.05亿 3.56%
北京菜市口百货股份有限公司
2.73亿 3.19%
北京福都来商贸有限公司
1.83亿 2.14%
湖南中金珠宝有限公司
1.58亿 1.85%
沈阳铁西百货大楼有限公司
1.33亿 1.56%
前5大供应商:共采购了85.38亿元,占总采购额的92.03%
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  • 上海黄金交易所
  • 中行银行股份有限公司
  • 中国农行银行绍兴城西支行
  • 上海明牌钻石有限公司
  • 招行银行股份有限公司
  • 其他
客户名称 采购额(元) 占比
上海黄金交易所
77.19亿 83.21%
中行银行股份有限公司
4.96亿 5.35%
中国农行银行绍兴城西支行
2.35亿 2.53%
上海明牌钻石有限公司
6756.59万 0.73%
招行银行股份有限公司
2021.00万 0.22%

产品价格

数据截至(20171122)
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20171122,7.82,1281.10,0.25641025641026,0,20171122
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注:近一期报告为3季报数据,如定期报告尚未披露完毕,可能导致数据不够完整。

董事会经营评述

  一、概述
  报告期内,公司主营业务未发生变化,主要从事中高档贵金属和宝石首饰产品的设计、研发、生产及销售,核心业务是对“明”牌珠宝品牌的连锁经营管理,采用直营、加盟和经销业务模式。
  2017年上半年,我国经济企稳回升,居民消费意愿提升,受益于新技术的创新广泛应用,零售行业引来发展机遇,这给珠宝行业的复苏创造了良好环境,行业发展呈现回暖迹象,但整体压力仍在。
  公司立足实体经营,深化内部改革,积极创新研发,加大营销整合,推动公司稳步发展。
  报告期内,公司实现营业收入1,875,470,008.23元,同比下降4.51%,实现营业利润62,081,723.39元,同比增长33.81... 查看全部▼

  一、概述
  报告期内,公司主营业务未发生变化,主要从事中高档贵金属和宝石首饰产品的设计、研发、生产及销售,核心业务是对“明”牌珠宝品牌的连锁经营管理,采用直营、加盟和经销业务模式。
  2017年上半年,我国经济企稳回升,居民消费意愿提升,受益于新技术的创新广泛应用,零售行业引来发展机遇,这给珠宝行业的复苏创造了良好环境,行业发展呈现回暖迹象,但整体压力仍在。
  公司立足实体经营,深化内部改革,积极创新研发,加大营销整合,推动公司稳步发展。
  报告期内,公司实现营业收入1,875,470,008.23元,同比下降4.51%,实现营业利润62,081,723.39元,同比增长33.81%,实现归属于上市公司股东的净利润55,830,462.49元,同比增长33.80%;截至2017年6月30日,公司总资产3,825,116,266.21元,同比减少22.28%,归属于上市公司股东的净资产3,101,707,353.88元,同比增加0.94%。
  报告期内,公司重点推进开展以下工作:
  1、整合营销资源,持续推动品牌发展。
  上半年,公司借助于时下热点的时尚资源、明星资源、影视资源,以新品推广为载体,借势推广,丰富营销话题,通过线上线下协同,开展了一系列广泛而深入的营销活动,提升品牌形象和知名度。
  牵手上半年流行IP电视剧《三生三世十里桃花》,成为其独家珠宝合作伙伴,成为行业营销的一个亮点,有效提升了品牌影响力。公司持续致力于推进品牌年轻化、时尚化,全面升级品牌店面形象,推出更富于亮丽、感性与鲜明特色的全新一代形象;与李一桐、《择天记》成功合作,为年轻系列、个性化产品代言。
  2、创新产品研发,助力公司转型。
  根据公司的发展策略,在新品研发投入上加大了力度,主打非素金类产品,结合流行IP、明星资源等开发产品,先后推出了“爱情宣言、爱德华、十里桃花、有求必应、命星、初遇”等新品,同时丰富了男士产品系列,彰显品牌向时尚轻奢新的转变。新品研发更加注重系列化、年轻化、个性化,很大程度上丰富了产品组合,使得产品更加时尚、年轻,符合新一代顾客的消费需求。上半年,仅镶嵌饰品销售同比增长38.60%,成效显著。
  3、优化渠道管理,提升终端竞争力。
  公司在保持对经销、加盟渠道风险管理的同时,持续优化管理,加大对客户货品渠道控制,规范品牌经营秩序,严格产品标识标签规范使用,打击违规行为,维护公司利益。从而使公司经销管理更趋于规范。积极监督协助客户落实员工培训,提升明牌形象门店服务素质,提升加盟商的竞争力。
  自营门店的持续优化提升是公司的长期发展任务。报告期内,公司在业务流程、供应链、营销推广、绩效考核、门店形象等方面加强优化与投入,积极探索新零售模式下线上线下的协同发展,不断提升客户消费体验;启动个性定制系统的研发和会员管理系统的升级更新,以更好地满足不增发展的消费者细分趋势和个性化需求。
  4、报告期内,公司稳步推进行股份及支付现金购买资产并募集配套资金之重大资产重组事宜,后经审慎研究,为切实维护全体股东利益,交易各方经协商一致,公司终止了发行股份及支付现金购买资产并募集配套资金之重大资产重组事宜。主要原因如下:自公司与苏州好屋筹划重大资产重组事项以来,交易各方及相关中介机构积极推进本次重大资产重组工作。但由于国内证券市场环境、政策等客观情况发生了较大变化,且根据相关审计报告,苏州好屋2016年公司业绩与已公告的2016年承诺业绩存在一定差异,结合本项目综合分析,交易相关方认为继续推进本次重大资产重组的条件不够成熟,重组进展无法达到各方预期,各方经协商一致决定终止本次重大资产重组事项,以维护公司及中小股东的利益。
  5、公司于2012年3月22日发行的浙江明牌珠宝股份有限公司2012年公司债券(简称“12明牌债”、“本期债券”、债券代码112069)至2017年3月21日期满5年。根据本公司“12明牌债”《公开发行公司债券募集说明书》和《公司债券上市公告书》有关条款的规定,公司对本期债券进行按时兑付,12明牌债于2017年3月20日摘牌。

  二、报告期内公司从事的主要业务
(一)公司主要业务、产品及经营模式
报告期内,公司主要从事中高档贵金属和宝石首饰产品的设计、研发、生产及销售,核心业务是对“明”牌珠宝品牌的连锁经营管理。公司作为黄金珠宝行业的主要企业之一,具有良好的行业地位;报告期内,公司主营业务未发生重大变化。公司采用以批发、零售模式为主的经营模式,通过直营、加盟和经销方式拓展市场,目前,公司在全国各主要区域拥有超过900家门店,并通过天猫、京东、唯品会等电商平台开设了网络营销渠道。
  (二)行业发展现状
  黄金珠宝行业属于充分竞争行业,市场化程度高,竞争激烈。近年来,受益于我国经济发展居民可支配收入提升,以黄金珠宝为代表的中高档消费品表现出良好的发展态势,成为市场消费的热点之一。同时,随着国内消费升级推动,年轻消费群体崛起,国内宏观经济整体较为疲软的情况下,黄金珠宝零售市场也在经历着转型,消费者对于品牌、品质、个性、设计和服务提出了更高的需求,年轻化、时尚化的产品较之传统的黄金产品越来越体现出更高的成长性。公司将借行业转型机遇,积极做优主营业务,谋求更广阔的发展空间。

  三、核心竞争力分析
  公司拥有富于竞争力的品牌、优良的产品品质、广泛的营销网络、持续改进的管理体系,这些是构成公司持续发展的核心竞争力。随着近年来互联网特别是移动互联网的快速发展,公司将积极加快利用互联网进行业务创新与融合,以形成新时代的竞争优势。
  公司致力于将明牌珠宝打造成为国内领先的时尚优质珠宝品牌,紧紧围绕“明”牌珠宝的定位、价值、文化与个性,整合明星资源、产品设计、店面形象、广告投放和各类营销活动,向消费者传递清晰的品牌印象。公司加大了互联网及移动互联网的营销力度,以拉近与年轻时尚消费群体的距离。
  公司坚持质量、新品优胜战略,从产品研发设计、生产制造工艺等多个层面加强品质管控,确保优良品质,并根据市场需求的变化,主动优化调整产品结构,丰富产品层次,逐步优化消费群体。借助于近千家自营门店、加盟店、经销网点,明牌珠宝具备了良好的市场基础,公司立足江浙,覆盖全国主要市场,能为消费者提供优质产品与服务。利用信息化系统,公司正积极构建以终端管理为核心的现代管理体系,立足终端、面向市场、快速响应,有效提升了公司的运营效率,增强了持续发展能力。

  四、公司面临的风险和应对措施
  (一)面临的主要风险
  1、经济和市场环境变化的风险。公司主营黄金珠宝等中高档产品,国内经济增长及经济环境的变化与高速,会对消费者的消费能力和消费意愿产生较大影响,从而对公司经营带来不确定性;零售行业在新技术新概念的推动下正进行着巨大变革,将深刻影响零售行业的发展趋势和消费者理念,如何及时、有效地契合市场环境和消费需求变化,是公司面临的一项挑战。
  2、价格波动风险。公司存货量大值高,以黄金为主,且黄金饰品毛利相对较低,黄金价格波动频繁,风险较大。公司将充分利用以黄金租赁为主要工具的套期保值业务,加快经营周转,将因金价波动产生的风险降到最低。
  3、公司在持续加强对传统经销加盟渠道的监督与管控,可能会导致短期内一些传统渠道的波动及个别潜在风险的发生,也对公司管理能力提出了更高要求。
  (二)应对措施
  公司将从以往的经营管理中汲取经验,积极探索新经济、新零售环境下珠宝产业的创新之路,专注于品质、品牌和管理优化,增强各类风险的应对能力 收起▲