换肤

主营介绍

  • 主营业务:

    衡水老白干酒的生产与销售,商品猪及种猪的饲养与销售。

  • 产品类型:

    酿酒、服务

  • 产品名称:

    衡水老白干系列 、 十八酒坊 、 品牌服务

  • 经营范围:

    白酒的生产、销售;配制酒的生产、销售;猪的饲养、销售;饲料生产、销售;普通货物道路运输;品牌管理服务、品牌策划服务、品牌设计服务、市场营销策划服务;投资管理、资产管理;经济贸易咨询;企业管理咨询;设计、制作、代理、发布广告;承办展览展示活动;种植水果;销售新鲜水果、植物幼苗、机械设备、工艺美术品;技术进出口、货物进出口、代理进出口;技术推广;基础软件服务;仓储服务;文化用品、礼品;会议服务;销售食品。

运营业务数据

最新公告日期:2019-10-26 
业务名称 2019-09-30 2019-06-30 2019-03-31 2018-12-31 2018-09-30
中档酒产量(千升) 7760.51 3413.54 2980.54 - 6485.30
中档酒销量(千升) 7595.88 5310.75 2964.49 - 6171.33
低档酒产量(千升) 3.00万 2.22万 1.17万 - 3.12万
低档酒销量(千升) 3.37万 2.33万 1.49万 - 3.51万
高档酒产量(千升) 3481.98 1346.88 1379.56 - 3151.28
高档酒销量(千升) 3147.69 2225.52 1315.75 - 2661.76
孔府家系列酒产量(千升) - - - 3765.58 -
孔府家系列酒销量(千升) - - - 3337.52 -
文王贡系列酒产量(千升) - - - 5039.85 -
文王贡系列酒销量(千升) - - - 4683.26 -
板城烧锅系列酒产量(千升) - - - 8943.12 -
板城烧锅系列酒销量(千升) - - - 7799.95 -
武陵系列酒产量(千升) - - - 809.67 -
武陵系列酒销量(千升) - - - 940.12 -
衡水老白干系列产量(千升) - - - 4.04万 -
衡水老白干系列销量(千升) - - - 4.72万 -

主营构成分析

{"2019-06-30":{"YYSR":{"1":[["\u8001\u767d\u5e72\u917f\u9152\u4e1a","109063.81"],["\u677f\u57ce\u4e8b\u4e1a\u90e8","32423.78"],["\u6587\u738b\u4e8b\u4e1a\u90e8","18158.82"],["\u6b66\u9675\u4e8b\u4e1a\u90e8","16566.94"],["\u670d\u52a1\u4e1a","13731.41"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",5980.94]],"2":[["\u9ad8\u6863\u9152","66926.90"],["\u4e2d\u6863\u9152","57776.85"],["\u4f4e\u6863\u9152","56934.49"]],"3":[["\u6cb3\u5317","129962.93"],["\u5b89\u5fbd","17736.92"],["\u6e56\u5357","16565.68"],["\u5176\u4ed6\u7701\u4efd","10484.19"],["\u5c71\u4e1c","6386.65"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",501.87]]},"YYCB":{"1":[["\u8001\u767d\u5e72\u917f\u9152\u4e1a","43350.86"],["\u677f\u57ce\u4e8b\u4e1a\u90e8","13642.85"],["\u6587\u738b\u4e8b\u4e1a\u90e8","8338.60"],["\u6b66\u9675\u4e8b\u4e1a\u90e8","3864.66"],["\u670d\u52a1\u4e1a","3324.91"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",2679.66]],"2":[["\u9ad8\u6863\u9152",""],["\u4e2d\u6863\u9152",""],["\u4f4e\u6863\u9152",""]],"3":[["\u6cb3\u5317",""],["\u5b89\u5fbd",""],["\u6e56\u5357",""],["\u5176\u4ed6\u7701\u4efd",""],["\u5c71\u4e1c",""],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",0]]},"LRBL":{"1":[["\u8001\u767d\u5e72\u917f\u9152\u4e1a","55.16"],["\u677f\u57ce\u4e8b\u4e1a\u90e8","15.77"],["\u6587\u738b\u4e8b\u4e1a\u90e8","8.24"],["\u6b66\u9675\u4e8b\u4e1a\u90e8","10.66"],["\u670d\u52a1\u4e1a","8.74"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",1.43]],"2":[["\u9ad8\u6863\u9152",""],["\u4e2d\u6863\u9152",""],["\u4f4e\u6863\u9152",""]],"3":[["\u6cb3\u5317",""],["\u5b89\u5fbd",""],["\u6e56\u5357",""],["\u5176\u4ed6\u7701\u4efd",""],["\u5c71\u4e1c",""],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",0]]}},"2019-03-31":{"YYSR":{"2":[["\u9ad8\u6863\u9152","36359.96"],["\u4f4e\u6863\u9152","34664.32"],["\u4e2d\u6863\u9152","32499.65"]],"3":[["\u6cb3\u5317","69507.09"],["\u5176\u4ed6\u7701\u4efd","11983.70"],["\u5b89\u5fbd","10389.33"],["\u6e56\u5357","7857.08"],["\u5c71\u4e1c","3529.44"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",257.29]]},"YYCB":{"2":[["\u9ad8\u6863\u9152",""],["\u4f4e\u6863\u9152",""],["\u4e2d\u6863\u9152",""]],"3":[["\u6cb3\u5317","64264.45"],["\u5176\u4ed6\u7701\u4efd","7401.84"],["\u5b89\u5fbd",""],["\u6e56\u5357",""],["\u5c71\u4e1c",""],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",0]]},"LRBL":{"2":[["\u9ad8\u6863\u9152",""],["\u4f4e\u6863\u9152",""],["\u4e2d\u6863\u9152",""]],"3":[["\u6cb3\u5317","53.36"],["\u5176\u4ed6\u7701\u4efd","46.64"],["\u5b89\u5fbd",""],["\u6e56\u5357",""],["\u5c71\u4e1c",""],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",0]]}},"2018-12-31":{"YYSR":{"1":[["\u917f\u9152\u4e1a","328544.35"],["\u670d\u52a1\u4e1a","27204.16"]],"2":[["\u8861\u6c34\u8001\u767d\u5e72\u7cfb\u5217","229771.35"],["\u677f\u57ce\u70e7\u9505\u7cfb\u5217","44028.20"],["\u54c1\u724c\u670d\u52a1","27204.16"],["\u6587\u738b\u8d21\u7cfb\u5217\u9152","25382.56"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",29362.24]],"3":[["\u6cb3\u5317","246186.41"],["\u5176\u4ed6\u7701\u4efd","27613.14"],["\u5b89\u5fbd","25382.56"],["\u6e56\u5357","19572.75"],["\u5c71\u4e1c","9077.00"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",712.49]]},"YYCB":{"1":[["\u917f\u9152\u4e1a","136183.96"],["\u670d\u52a1\u4e1a","2645.90"]],"2":[["\u8861\u6c34\u8001\u767d\u5e72\u7cfb\u5217","95469.77"],["\u677f\u57ce\u70e7\u9505\u7cfb\u5217","19415.29"],["\u54c1\u724c\u670d\u52a1","2645.90"],["\u6587\u738b\u8d21\u7cfb\u5217\u9152","11600.69"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",9698.21]],"3":[["\u6cb3\u5317","103012.71"],["\u5176\u4ed6\u7701\u4efd","11872.35"],["\u5b89\u5fbd","11600.69"],["\u6e56\u5357","5103.13"],["\u5c71\u4e1c","4277.43"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",317.65]]},"LRBL":{"1":[["\u917f\u9152\u4e1a","88.68"],["\u670d\u52a1\u4e1a","11.32"]],"2":[["\u8861\u6c34\u8001\u767d\u5e72\u7cfb\u5217","61.91"],["\u677f\u57ce\u70e7\u9505\u7cfb\u5217","11.35"],["\u54c1\u724c\u670d\u52a1","11.32"],["\u6587\u738b\u8d21\u7cfb\u5217\u9152","6.35"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",9.06]],"3":[["\u6cb3\u5317","74.43"],["\u5176\u4ed6\u7701\u4efd","8.18"],["\u5b89\u5fbd","7.16"],["\u6e56\u5357","7.52"],["\u5c71\u4e1c","2.50"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",0.21]]}}}
{"YYSR":{"chartWrap1":[{"name":"\u8001\u767d\u5e72\u917f\u9152\u4e1a","timeData":["2019-06-30"],"lineData":[109063.81],"columnData":[55.67],"unit":["10.91\u4ebf"]},{"name":"\u677f\u57ce\u4e8b\u4e1a\u90e8","timeData":["2019-06-30"],"lineData":[32423.78],"columnData":[16.55],"unit":["3.24\u4ebf"]},{"name":"\u6587\u738b\u4e8b\u4e1a\u90e8","timeData":["2019-06-30"],"lineData":[18158.82],"columnData":[9.27],"unit":["1.82\u4ebf"]},{"name":"\u6b66\u9675\u4e8b\u4e1a\u90e8","timeData":["2019-06-30"],"lineData":[16566.94],"columnData":[8.46],"unit":["1.66\u4ebf"]},{"name":"\u670d\u52a1\u4e1a","timeData":["2019-06-30","2018-12-31"],"lineData":[13731.41,27204.16],"columnData":[7.01,7.65],"unit":["1.37\u4ebf","2.72\u4ebf"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2019-06-30"],"lineData":[5980.94],"columnData":[3.04],"unit":["5980.94\u4e07"]},{"name":"\u917f\u9152\u4e1a","timeData":["2018-12-31"],"lineData":[328544.35],"columnData":[92.35],"unit":["32.85\u4ebf"]}],"chartWrap2":[{"name":"\u9ad8\u6863\u9152","timeData":["2019-06-30","2019-03-31"],"lineData":[66926.9,36359.96],"columnData":[36.85,35.12],"unit":["6.69\u4ebf","3.64\u4ebf"]},{"name":"\u4e2d\u6863\u9152","timeData":["2019-06-30","2019-03-31"],"lineData":[57776.85,32499.65],"columnData":[31.81,31.39],"unit":["5.78\u4ebf","3.25\u4ebf"]},{"name":"\u4f4e\u6863\u9152","timeData":["2019-06-30","2019-03-31"],"lineData":[56934.49,34664.32],"columnData":[31.34,33.48],"unit":["5.69\u4ebf","3.47\u4ebf"]},{"name":"\u8861\u6c34\u8001\u767d\u5e72\u7cfb\u5217","timeData":["2018-12-31"],"lineData":[229771.35],"columnData":[64.59],"unit":["22.98\u4ebf"]},{"name":"\u677f\u57ce\u70e7\u9505\u7cfb\u5217","timeData":["2018-12-31"],"lineData":[44028.2],"columnData":[12.38],"unit":["4.40\u4ebf"]},{"name":"\u54c1\u724c\u670d\u52a1","timeData":["2018-12-31"],"lineData":[27204.16],"columnData":[7.65],"unit":["2.72\u4ebf"]},{"name":"\u6587\u738b\u8d21\u7cfb\u5217\u9152","timeData":["2018-12-31"],"lineData":[25382.56],"columnData":[7.13],"unit":["2.54\u4ebf"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2018-12-31"],"lineData":[29362.24],"columnData":[8.25],"unit":["2.94\u4ebf"]}],"chartWrap3":[{"name":"\u6cb3\u5317","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[129962.93,69507.09,246186.41],"columnData":[71.55,67.14,74.93],"unit":["13.00\u4ebf","6.95\u4ebf","24.62\u4ebf"]},{"name":"\u5b89\u5fbd","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[17736.92,10389.33,25382.56],"columnData":[9.76,10.04,7.73],"unit":["1.77\u4ebf","1.04\u4ebf","2.54\u4ebf"]},{"name":"\u6e56\u5357","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[16565.68,7857.08,19572.75],"columnData":[9.12,7.59,5.96],"unit":["1.66\u4ebf","7857.08\u4e07","1.96\u4ebf"]},{"name":"\u5176\u4ed6\u7701\u4efd","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[10484.19,11983.7,27613.14],"columnData":[5.77,11.58,8.4],"unit":["1.05\u4ebf","1.20\u4ebf","2.76\u4ebf"]},{"name":"\u5c71\u4e1c","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[6386.65,3529.44,9077],"columnData":[3.52,3.41,2.76],"unit":["6386.65\u4e07","3529.44\u4e07","9077.00\u4e07"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[501.87,257.29,712.49],"columnData":[0.28,0.25,0.22],"unit":["501.87\u4e07","257.29\u4e07","712.49\u4e07"]}]},"YYCB":{"chartWrap1":[{"name":"\u8001\u767d\u5e72\u917f\u9152\u4e1a","timeData":["2019-06-30"],"lineData":[43350.86],"columnData":[57.65],"unit":["4.34\u4ebf"]},{"name":"\u677f\u57ce\u4e8b\u4e1a\u90e8","timeData":["2019-06-30"],"lineData":[13642.85],"columnData":[18.14],"unit":["1.36\u4ebf"]},{"name":"\u6587\u738b\u4e8b\u4e1a\u90e8","timeData":["2019-06-30"],"lineData":[8338.6],"columnData":[11.09],"unit":["8338.60\u4e07"]},{"name":"\u6b66\u9675\u4e8b\u4e1a\u90e8","timeData":["2019-06-30"],"lineData":[3864.66],"columnData":[5.14],"unit":["3864.66\u4e07"]},{"name":"\u670d\u52a1\u4e1a","timeData":["2019-06-30","2018-12-31"],"lineData":[3324.91,2645.9],"columnData":[4.42,1.91],"unit":["3324.91\u4e07","2645.90\u4e07"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2019-06-30"],"lineData":[2679.66],"columnData":[3.56],"unit":["2679.66\u4e07"]},{"name":"\u917f\u9152\u4e1a","timeData":["2018-12-31"],"lineData":[136183.96],"columnData":[98.09],"unit":["13.62\u4ebf"]}],"chartWrap2":[{"name":"\u9ad8\u6863\u9152","timeData":["2019-06-30","2019-03-31"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u4e2d\u6863\u9152","timeData":["2019-06-30","2019-03-31"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u4f4e\u6863\u9152","timeData":["2019-06-30","2019-03-31"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u8861\u6c34\u8001\u767d\u5e72\u7cfb\u5217","timeData":["2018-12-31"],"lineData":[95469.77],"columnData":[68.77],"unit":["9.55\u4ebf"]},{"name":"\u677f\u57ce\u70e7\u9505\u7cfb\u5217","timeData":["2018-12-31"],"lineData":[19415.29],"columnData":[13.98],"unit":["1.94\u4ebf"]},{"name":"\u54c1\u724c\u670d\u52a1","timeData":["2018-12-31"],"lineData":[2645.9],"columnData":[1.91],"unit":["2645.90\u4e07"]},{"name":"\u6587\u738b\u8d21\u7cfb\u5217\u9152","timeData":["2018-12-31"],"lineData":[11600.69],"columnData":[8.36],"unit":["1.16\u4ebf"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2018-12-31"],"lineData":[9698.21],"columnData":[6.99],"unit":["9698.21\u4e07"]}],"chartWrap3":[{"name":"\u6cb3\u5317","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,64264.45,103012.71],"columnData":[0,89.67,75.64],"unit":["0.00","6.43\u4ebf","10.30\u4ebf"]},{"name":"\u5b89\u5fbd","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,0,11600.69],"columnData":[0,0,8.52],"unit":["0.00","0.00","1.16\u4ebf"]},{"name":"\u6e56\u5357","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,0,5103.13],"columnData":[0,0,3.75],"unit":["0.00","0.00","5103.13\u4e07"]},{"name":"\u5176\u4ed6\u7701\u4efd","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,7401.84,11872.35],"columnData":[0,10.33,8.72],"unit":["0.00","7401.84\u4e07","1.19\u4ebf"]},{"name":"\u5c71\u4e1c","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,0,4277.43],"columnData":[0,0,3.14],"unit":["0.00","0.00","4277.43\u4e07"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,0,317.65],"columnData":[0,0,0.23],"unit":["0.00","0.00","317.65\u4e07"]}]},"LRBL":{"chartWrap1":[{"name":"\u8001\u767d\u5e72\u917f\u9152\u4e1a","timeData":["2019-06-30"],"lineData":[55.16],"columnData":[55.16],"unit":["55.16\u4e07"]},{"name":"\u677f\u57ce\u4e8b\u4e1a\u90e8","timeData":["2019-06-30"],"lineData":[15.77],"columnData":[15.77],"unit":["15.77\u4e07"]},{"name":"\u6587\u738b\u4e8b\u4e1a\u90e8","timeData":["2019-06-30"],"lineData":[8.24],"columnData":[8.24],"unit":["8.24\u4e07"]},{"name":"\u6b66\u9675\u4e8b\u4e1a\u90e8","timeData":["2019-06-30"],"lineData":[10.66],"columnData":[10.66],"unit":["10.66\u4e07"]},{"name":"\u670d\u52a1\u4e1a","timeData":["2019-06-30","2018-12-31"],"lineData":[8.74,11.32],"columnData":[8.74,11.32],"unit":["8.74\u4e07","11.32\u4e07"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2019-06-30"],"lineData":[1.43],"columnData":[1.43],"unit":["1.43\u4e07"]},{"name":"\u917f\u9152\u4e1a","timeData":["2018-12-31"],"lineData":[88.68],"columnData":[88.68],"unit":["88.68\u4e07"]}],"chartWrap2":[{"name":"\u9ad8\u6863\u9152","timeData":["2019-06-30","2019-03-31"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u4e2d\u6863\u9152","timeData":["2019-06-30","2019-03-31"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u4f4e\u6863\u9152","timeData":["2019-06-30","2019-03-31"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u8861\u6c34\u8001\u767d\u5e72\u7cfb\u5217","timeData":["2018-12-31"],"lineData":[61.91],"columnData":[61.91],"unit":["61.91\u4e07"]},{"name":"\u677f\u57ce\u70e7\u9505\u7cfb\u5217","timeData":["2018-12-31"],"lineData":[11.35],"columnData":[11.35],"unit":["11.35\u4e07"]},{"name":"\u54c1\u724c\u670d\u52a1","timeData":["2018-12-31"],"lineData":[11.32],"columnData":[11.32],"unit":["11.32\u4e07"]},{"name":"\u6587\u738b\u8d21\u7cfb\u5217\u9152","timeData":["2018-12-31"],"lineData":[6.35],"columnData":[6.35],"unit":["6.35\u4e07"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2018-12-31"],"lineData":[9.06],"columnData":[9.06],"unit":["9.06\u4e07"]}],"chartWrap3":[{"name":"\u6cb3\u5317","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,53.36,74.43],"columnData":[0,53.36,74.43],"unit":["0.00","53.36\u4e07","74.43\u4e07"]},{"name":"\u5b89\u5fbd","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,0,7.16],"columnData":[0,0,7.16],"unit":["0.00","0.00","7.16\u4e07"]},{"name":"\u6e56\u5357","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,0,7.52],"columnData":[0,0,7.52],"unit":["0.00","0.00","7.52\u4e07"]},{"name":"\u5176\u4ed6\u7701\u4efd","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,46.64,8.18],"columnData":[0,46.64,8.18],"unit":["0.00","46.64\u4e07","8.18\u4e07"]},{"name":"\u5c71\u4e1c","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,0,2.5],"columnData":[0,0,2.5],"unit":["0.00","0.00","2.50\u4e07"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2019-06-30","2019-03-31","2018-12-31"],"lineData":[0,0,0.21],"columnData":[0,0,0.21],"unit":["0.00","0.00","2100.00"]}]}}

营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 老白干酿酒业 10.91亿 55.67% 4.34亿 57.65% 55.16% 60.25%
板城事业部 3.24亿 16.55% 1.36亿 18.14% 15.77% 57.92%
文王事业部 1.82亿 9.27% 8338.60万 11.09% 8.24% 54.08%
武陵事业部 1.66亿 8.46% 3864.66万 5.14% 10.66% 76.67%
服务业 1.37亿 7.01% 3324.91万 4.42% 8.74% 75.79%
孔府家事业部 6944.56万 3.54% 3169.04万 4.21% 3.17% 54.37%
未分配 1595.29万 0.81% - - - -
分部间抵销 -2558.91万 -1.31% -489.38万 -0.65% -1.74% -
按产品 高档酒 6.69亿 36.85% - - - -
中档酒 5.78亿 31.81% - - - -
低档酒 5.69亿 31.34% - - - -
按地区 河北 13.00亿 71.55% - - - -
安徽 1.77亿 9.76% - - - -
湖南 1.66亿 9.12% - - - -
其他省份 1.05亿 5.77% - - - -
山东 6386.65万 3.52% - - - -
境外 501.87万 0.28% - - - -

董事会经营评述

  一、经营情况的讨论与分析  报告期内,面对更加激烈的白酒市场竞争形势,公司以提高企业发展质量为核心,以打造"中国白酒一流企业"为目标,根据年初制订的工作计划,开展管理提升活动,争创全国质量奖,加快信息化二期工程建设,整合协同发展,加大营销改革力度,建设花园式工厂,实现了高质量、可持续的稳健发展。  一是以开展管理提升活动为契机,立足公司实际,博采众长、广泛学习借鉴其他公司的先进经验,融合提炼,补短板,强管控,重创新,不断夯实企业管理基础,企业管理制度进一步健全,流程进一步优化,管控机制进一步完善,管理的标准化、制度化、规范化水平明显提升。通过深化改革,创新机制,促进了企业管理水平的提高,大... 查看全部▼

  一、经营情况的讨论与分析
  报告期内,面对更加激烈的白酒市场竞争形势,公司以提高企业发展质量为核心,以打造"中国白酒一流企业"为目标,根据年初制订的工作计划,开展管理提升活动,争创全国质量奖,加快信息化二期工程建设,整合协同发展,加大营销改革力度,建设花园式工厂,实现了高质量、可持续的稳健发展。
  一是以开展管理提升活动为契机,立足公司实际,博采众长、广泛学习借鉴其他公司的先进经验,融合提炼,补短板,强管控,重创新,不断夯实企业管理基础,企业管理制度进一步健全,流程进一步优化,管控机制进一步完善,管理的标准化、制度化、规范化水平明显提升。通过深化改革,创新机制,促进了企业管理水平的提高,大大提升公司的经营效率、竞争力和防范风险的能力。
  二是继续实施卓越绩效管理模式,争创全国质量奖。通过文化引领、战略制定、系统诊断、持续对标、动态评价、整合优化、激发活力、持续改进等方法,不断提升公司的运营能力和运营绩效,提高企业管理质量、经营质量、产品质量、工作质量、服务质量、发展质量,坚持以质取胜、质量强企,大力弘扬工匠精神,全面铸就"衡水"老白干酒全国领先的卓越品质。上半年,公司顺利通过了中国质量奖的现场评审工作,并于2019年8月14日荣获全国质量奖。
  三是加快信息化二期工程建设工作。以信息化建设为核心,通过对信息资源的深度开发和广泛利用,不断提高生产、经营、管理、决策的效率和水平,加快公司业务流程重组,进一步优化组织结构,有效降低成本,增强企业的核心竞争力,促进企业经济效益和管理水平的提高。报告期内,公司产品的一物一码工作顺利推进,OA协同管理平台也在加快建设中。
  四是以并购丰联酒业为契机,加快整合,优化资源配置,优势互补,充分发挥营销、技术、管理三方面的交流平台优势,优化并购后的企业管理,实现企业整体价值最大化。进一步优化资源配置,与乾隆醉实现协同效应,捍卫冀酒领袖地位。同时,依托省外酒企的资源优势,有序拓展省外市场,不遗余力打造中国白酒一流企业。
  五是加快营销改革,坚持顾客驱动,继续加强和消费者的互动与沟通,引领白酒市场的消费趋势。通过名师讲堂、高端品鉴会等多种形式营造营销势能,实施有效策略,创新营销手段,保持和加强公司产品在主要市场的核心竞争优势。并继续致力于产品聚焦,打造核心单品;致力于市场聚焦,实现市场突破;重视品牌塑造和消费者培育,深入实施品牌新战略,提升消费口碑和市场占有率。
  六是践行绿色发展理念,建设花园式工厂。在加快公司发展的同时,加强内部精细化管理,打造干净、舒爽的花园环境,努力提升现场管理水平。将打造花园式工厂作为发展目标,把节能环保、绿色发展列为企业转型升级的重点内容,走一条以"技术改造,环保升级,智能化生产"为核心的绿色发展之路。报告期内,公司启动绿色工厂的申报工作,先后经过省市主管部门筛选推荐,公司顺利的通过了工信部主管部门评估确认、专家论证、公示等环节,2019年7月,公司入选工业和信息化部"第四批绿色工厂"名单。
  
二、可能面对的风险
  (1)行业政策风险
  本公司所处行业为白酒行业。根据国家发改委《产业结构调整指导目录(2011年本)》(国家发改委令2011年第9号),"白酒生产线"被列入"限制类"目录。根据《国务院关于发布实施〈促进产业结构调整暂行规定〉的决定》(国发[2005]40号),国家有关部门将根据产业结构优化升级的要求,遵循优胜劣汰的原则,实行分类指导,允许企业在一定期限内采取措施改造升级,金融机构按信贷原则继续给予支持。若国家对现行白酒产业政策进一步趋紧,如通过税收、信贷、土地、广告宣传、价格等方面的调控手段对白酒生产与消费进行限制,则可能会对公司的生产经营产生不利影响。
  (2)市场环境风险
  近年来,我国政府陆续出台"八项规定"、"禁酒令"等要求,大力提倡从简节约的工作作风,严控"三公消费",且随着人民群众健康意识的不断增强,城市化进程的加速,大众生活品质的提升,居民收入的不断提高和民间消费的升级,白酒的品牌化、理性化消费趋强,名优酒企强者恒强趋势加速,一线名酒、区域名酒与个性化酒企市场的竞争加剧,白酒行业已经进入了深度分化期,市场的竞争更加激烈,行业集中度不断提高,公司产品作为区域品牌,面临被高端白酒挤压市场的风险。
  (3)原材料与在产品的储存风险
  为保证生产连续正常进行,公司必须大量储存高粱等季节性收购的原材料。虽然公司拥有足够的储存设施,但由于储存规模较大且对原料质量要求较高,将导致原料储存成本的提高,同时存在着储存的原材料遭受损失的风险。
  按照工艺要求,公司新生产的基酒必须经过一年以上的贮存和老熟,才能勾调生产成品酒。
  成品酒通过一定时间的窖藏,可以变得绵柔、醇和、香味协调圆滑,进而提高白酒的内在品质和价值。基于上述特点,公司必须长期大量窖藏白酒,尽管这些窖藏白酒一般不会产生跌价风险,但延长了生产周期,增加了资金的占用,使公司存货余额较大。
  公司所产白酒基酒和高度成品酒的酒精度数很高,所购进的粮食、包装物等均属于易燃物。
  公司实施严格的库存管理规章,定期进行安全检查,采用多种安全存储技术,避免意外事故的发生。但一旦发生安全事故,将会造成窖藏酒损失,进而对公司经营产生较大影响。
  (4)假冒伪劣产品侵权及品牌风险
  白酒行业利税较高,存在少数不法分子或企业生产、销售涉及公司品牌的假冒伪劣及侵权产品。多年来,公司一直积极配合相关部门,严厉打击假冒白酒的制售行为,同时通过提高产品防伪技术,多渠道增加不法分子制假造假难度,提高消费者的假酒鉴别能力。但是,这些措施并不能完全杜绝假冒伪劣及侵权产品的出现。如果涉及公司的假冒产品未能得到有效控制,则可能给消费者带来较大危害,同时也将打击消费者对公司品牌的信心,进而对公司产品销售和经营业绩造成较大不利影响。
  (5)地区市场依赖风险
  由于我国各地区的经济发展水平、交通运输条件、饮食习惯和消费偏好不同,白酒产品均形成了较为固定的市场区域和长期客户群,具有较强的地域性。公司白酒产品主要销售地集中于河北、环河北地区、山东、安徽、湖南及其他北方地区,随着全国性品牌和主要区域性品牌在全国范围内的拓展,如果上述市场对白酒的需求量下降,或公司在上述地区市场份额下降,且公司未能有效拓展区域市场,则将对公司的生产经营活动产生不利影响。
  (6)卫生与质量控制风险
  公司生产的白酒产品主要供消费者直接饮用,产品的质量与卫生状况关系到消费者的生命健康。白酒的生产工艺复杂,不同批次的产品客观上存在生产原料、生产时间的差异,需要精细的过程控制以保持成品酒质量的稳定,保证其拥有公司产品的独特风格。公司多年来不断提高生产技术水平,优化传统生产工艺流程,实行生产过程的精细化管理,建立并逐步的提升质量管理体系标准,不断的提升产品质量。但由于白酒的生产过程复杂度较高,若公司不能保持产品质量稳定,或公司产品出现卫生质量事件,将对品牌形象造成较大打击,影响公司的未来发展。
  (7)环保风险
  白酒行业生产过程中会产生一定数量的"三废"。尽管目前公司已建立了一整套环境保护制度,以处理并防止污染环境的意外事故发生,并通过了环境保护部门的评审和验收,符合国家环境保护标准。然而,随着国家对环保问题的日益重视,环保标准可能日趋严格,公司未来仍将面临一定的环保风险。
  (8)整合风险
  公司收购丰联酒业后,资产规模迅速扩张,产能、产品、渠道、营业收入都大幅增加,在资源整合、产能布局、产品体系、市场拓展、管控模式等方面对公司提出更高的要求,增加公司管理与运作的难度。公司与丰联酒业需在企业文化、团队管理、销售渠道、客户资源等方面进行进一步的融合。如果公司组织模式和管理制度不能随着公司规模的扩大而及时调整、完善,不能对丰联酒业实施有效整合,将给公司带来较大的管理风险。

  三、报告期内核心竞争力分析
  1、品牌优势
  衡水老白干酒有着悠久的酿造历史,据文字记载可追溯到汉代,知名天下于唐代,正式定名于明代,并以"醇香清雅、甘冽丰柔"著称于世。早在1915年就获得了"巴拿马万国物品博览会甲等金奖"。公司"衡水牌"老白干酒获中国驰名商标荣誉称号,被商务部认定为第一批中华老字号,被国家文化部列为"国家级非物质文化遗产"。公司自成立以来非常重视品牌建设,生产的衡水老白干酒以其卓越的品质和良好的声誉在北方市场特别是河北市场拥有稳定的消费群体和极高的品牌忠诚度。承德乾隆醉酒是北派浓香型白酒代表,在河北浓香型白酒市场中具有较高的市场占有率。安徽文王贡酒作为安徽白酒军团的六朵金花之一,具有徽酒典型风范,在安徽阜阳地区具有较高的市场占有率。湖南武陵酒在1981年全国白酒质量现场会、1989年第五届全国评酒会中均获得优异成绩,并跻身全国十七大名酒。曲阜孔府家生产的儒雅香孔府家酒在曲阜具有较高的市场占有率。
  2、产品优势
  衡水老白干酒具有悠久的酿酒历史。公司所处地区优越的气候条件造就当地独特而不可复制的微生物圈,为酿酒提供得天独厚的生态环境。衡水老白干酒以醇香清雅、甘冽丰柔著称于世,素有"隔壁三家醉,开坛十里香"的美誉,具有"饮后口不干、不上头的特点"。公司运用改良后的传统酿酒技术生产基酒,从原辅材料入厂到成品酒出厂的全套生产环节严格执行国家质量标准的要求,所有产品均具有良好的质量保证,为广大消费者所认可。
  承德乾隆醉在发掘庆元亨传统老五甑酿造工艺的基础上,采用中温大曲,经固态泥池双轮发酵,量质摘酒,分级储存,自然老熟。承德乾隆醉烧锅酒体纯正、酒液清亮,窖香浓郁,落喉爽净的特点。
  安徽文王贡酒作为安徽白酒军团的六朵金花之一,凭借自然环境及技术研发优势,坚持"红心酒曲、夹泥发酵、独家分蒸、自然老熟、物理勾调"的特色工艺,其生产的文王贡酒具有"无色透明、窖香幽雅、陈香舒适、酒体醇和、绵甜净爽、香味协调、浓香典范"的特点,被酿酒大师赖高淮评价为"工艺科学合理,操作精益求精,香味谐调丰满,徽酒典型风范"。
  湖南武陵所在地常德,是江南著名的"鱼米之乡",地处沅江下游以及武陵山脉东北端,与贵州茅台同处北纬28°的中国酱酒黄金区域。湖南武陵以高粱为原料,采用"7次取酒、8次发酵、9次蒸煮"的传统酱香酒工艺,高温堆积、高温发酵、高温馏酒、生产周期长、储存时间长,窖池由当地红砂石砌成,武陵酒具有"酒液色泽微黄,酱香突出,幽雅细腻,口味醇厚而爽冽,后味干净而馀味绵绵,饮后空杯留香"的优雅酱香特点。武陵酒在1981年全国白酒质量现场会、1989年第五届全国评酒会中均获得优异成绩,并跻身全国十七大名酒。
  曲阜孔府家传承孔府私家酒坊传统纯粮固态发酵工艺与开发创新相结合,沿用原孔府酒坊传统工艺,经人工增殖的老窖长期发酵、量质摘酒、分级贮存、精心勾储等工序而成,孔府家酒素以三香(闻香、入口香、回味香)、三正(香正、味正、酒体正)著称。
  3、管理团队优势
  公司的董事会、监事会和高层管理团队年富力强,专业搭配合理,主要成员长期任职于公司,且大多数都有在生产、销售基层一线的工作经历,具有丰富的白酒行业生产、销售、管理经验。
  在公司高层管理团队的带领下,公司经过多年积累,在管理、研发、营销和生产领域积累了丰富的经验,各环节都培养、储备了一大批专业人才,形成了一支知识结构、年龄结构、经验结构合理的勇于创新的技术、管理、营销团队;公司高级管理人员(独立董事与汤捷先生除外)全部参加了公司2015年实施完成的员工持股计划,形成了有效的长期激励机制,为公司的健康、快速、可持续发展奠定了坚实的基础。
  4、技术人员与研发优势
  公司拥有中国白酒工艺大师2名、中国白酒首席评酒师1名、中国酿酒大师1人、国家级白酒评委15名、省级白酒评委61名、白酒酿造技师240多名,拥有技术人员数量在白酒生产企业中居于前列。
  本公司技术人员具有多年白酒研发和生产实践,掌握并熟悉白酒的酿造工艺、酒体风格、感官口味等。公司建立了较为完善的研发体系,在引入先进设备的基础上,重点关注产品品质与食品安全水平的提升;同时,根据市场需求与消费者偏好,本公司围绕"老白干香型"的酒体风格进行了系统分析和研究。积极开展校企合作,与天津科技大学联办了衡水老白干酒研究所;与江南大学合作开发"中国白酒169计划"项目;与北京工商大学孙宝国院士团队成立河北衡水老白干酒业股份有限公司院士工作站,在白酒风味物质的全面解析及研究等领域开展合作,培养高层次的研究人才。通过上述合作,公司培养和储备了一大批优秀技术型人才,同时,系统的研发机制使公司在保证产品品质的同时,具备了独立、持续和有效的研发、创新能力。
  5、区域市场优势
  公司白酒产品在河北省及周边山东、河南、内蒙、辽宁等地,安徽、湖南等地区拥有较高的品牌认知度和市场份额。一方面,公司品牌知名、文化亲民,在华北市场已经发展多年,具有良好的市场基础和口碑。华北地区经济总量及发展水平全国领先,北方素有白酒消费传统,白酒市场容量较大。另一方面,公司衡水老白干酒、乾隆醉板城烧锅酒、文王贡酒、武陵酒和孔府家酒在各自的区域都拥有一大批高度忠诚的消费者和客户群体。 收起▲