Tariffs and Forex Losses Weighed on 2025 Earnings
发布时间:2026-04-19 来源:华泰证券
For 2025, KingClean Electric's (KingClean) revenue was RMB9,867mn (+1.05% YoY), attributable net profit (NP) was RMB799mn (-35.04% YoY), and recurring NP was RMB728mn (-37.24% YoY). For 4Q25, revenue was RMB2,554mn (+1.42% YoY), and attributable NP was RMB178mn (-49.32% YoY). The company's 2025 attributable NP missed our estimate of RMB1,084mn, mainly as under China-US tariffs, customers required the company to share part or all of the tariffs, which heighted cost pressure. Moreover, to cope with rising tariff costs, it actively shifted production to overseas factories. Amid capacity ramp-ups, transportation, packaging, and personnel expenses increased. This, combined with YoY higher exchange losses, made its 2025 earnings fall short of our estimates. Looking ahead, KingClean has fully relocated the production of US-bound home appliances (under the ODM model) to its Vietnam factory, which could in our view partially mitigate the impacts from China-US tariffs and overseas capacity ramp-ups. For auto parts and motor segments, we expect newly-acquired customers and orders could support revenue growth going forward. Maintain BUY.
Home appliance revenue grew robustly
In 2025, cleaning/healthy home appliances & gardening tools generated a revenue of RMB5,751mn (+1.4% YoY), showing sound growth. 1) OEM segment: KingClean secured new product projects for kitchen appliances and refrigeration from key accounts in 2025, and acquired new customers for products such as water purifiers and professional gardening tools. 2) Proprietary brands: Bewinch has ranked first nationwide in terms of sales volume/value of high-end desktop water purifiers for 10 consecutive years (according to S&P Consulting). In 2025, Bewinch's live-streaming sales rose notably YoY to over RMB100mn. In 2025, the GPM of clean and /healthy home appliances & gardening tools fell by 2.91pp YoY to 22.14% (mainly dragged down by the OEM segment), as the company temporarily shared part of the tariff costs of US ODM customers. However, it has relocated the production of US-bound home appliances (under the ODM model), which we expect to largely eliminate the impact of China-US tariffs on this segment.
Earnings forecasts and valuation
Considering the impacts from rising raw material prices and downstream order schedules, we slightly lower our GPM estimates, raise sales/R&D expense ratio estimates, and add our 2028 earnings forecasts. We now project 2026/2027/2028 attributable NP at RMB1,010/1,080/1,153mn (-19.5/-24.2% vs previous 2026/2027 forecasts), implying EPS of RMB1.76/1.88/2.01. We value the stock at 18.5x 2026E PE, a discount to its peers' average of 25x on Wind consensus to price in the company's higher ToB exposure and tepid home appliance export orders. Our target price is RMB32.56 (previous: RMB32.85, based on 15x 2026E PE). Maintain BUY.
Risks: overseas demand declines; unfavorable forex rates; sluggish performance of the company's diverse businesses.