Digital Transformation Elevated Operating Resilience
发布时间:2026-05-11 来源:华泰证券
Opple Lighting(Opple)has reported 2025 and 1Q26 results:2025 revenue reached RMB6,970mn(-1.78%YoY),with an attributable NP of RMB920mn(+1.94%YoY).For 4Q25,revenue was RMB2,062mn(+1.67%YoY),and the attributable NP was RMB344mn(+22.05%YoY).For 1Q26,revenue was RMB1,492mn(+0.09%YoY),while the attributable NP declined by 7.18%YoY to RMB131mn.The full-year 2025 earnings exceeded our previous estimate of RMB852mn.Digital transformation continues to enhance its profitability,with the company maintaining a~70%cash dividend payout ratio for three consecutive years.As the property market stabilizes this year,end-market demand should in our view recover.We remain positive on the company’s operational resilience and maintain OVERWEIGHT.
Revenue growth marginally improved
For 4Q25/1Q26,the company’s revenue grew by 1.67/0.09%YoY,outperforming the 9M25 reading(revenue-3.16%YoY).Through flexible product-mix adjustments and enhanced channel management,the company mitigated the downward pressure from declining new home sales and achieved marginal improvement in revenue growth.The company optimized its home channel layout to expand its user base and strengthen its smart lighting positioning.By upgrading existing store formats and accelerating coverage to build an efficient channel network,it provided consumers with immersive smart store experiences,driving 100%YoY growth in smart solution sales in 2025.
Profitability up on GPM expansion/expense ratio optimization
For 2025,the company’s gross profit margin(GPM)was 39.33%,increasing by 0.04pp YoY,while the 1Q26 GPM rose by 0.95pp YoY to 37.27%.The margin improvement was mainly driven by product differentiation and premiumization/smart upgrades.The company continued to strengthen its cost control and optimization;breaking down its overall expense ratio,the financial expense ratio stabilized for 2025,while the sales expense ratio decreased to 17.41%(-0.79pp YoY),and the administrative expense ratio dropped to 3.87%(-0.86pp YoY).Consequently,the attributable net profit margin(NPM)for 2025 reached 13.21%(+0.49pp YoY),marking steady profitability improvement for multiple consecutive years.
AI app and digital process form the bedrock
The company remains committed to advancing digitalization in internal marketing,supply chains,and digital operation systems to enhance operational efficiency and customer response speed on an ongoing basis.Additionally,it is actively building an end-to-end digital marketing system and improving the digital marketing ecosystem across channels,further penetrating in commercial,e-commerce,and overseas segments to achieve diversified and multi-dimensional omnichannel coverage.
Earnings forecasts and valuation
In view of the company’s improved operational efficiency and better profitability enhancement than we expected,we revise up our 2026/2027 attributable NP forecasts by 6.29/5.28%YoY to RMB974/1,034mn,and introduce our new 2028 attributable NP forecast of RMB1,107mn,with EPS of RMB1.31/1.39/1.49.We value the stock at 18x 2026E PE,aligning with its peers’average on Wind consensus.Our target price is revised to RMB23.58(previous:RMB20.91,based on 17x 2026E PE).
Risks:intensified market competition;raw-material price hikes;volatility in the property sector.