Headliner Business to Gain Steam
发布时间:2026-05-28 来源:华泰证券
Daimay Auto Interiors has reported 2025 revenue of RMB6,422mn(up 0.70%YoY),attributable net profit of RMB660mn(down 17.76%YoY),and recurring net profit of RMB764mn(down 4.08%YoY).Attributable net profit missed market expectations(Wind consensus:RMB850mn),mainly due to the delayed receipt of fire insurance claims and aslower-than-expected ramp-up from overseas NEV customers.In 1Q26,revenue came in at RMB1,539mn,down 3.36%YoY;attributable net profit was RMB186mn,down 10.79%YoY,with FX movements weighing on profitability.That said,we note Daimay continues to broaden its interior trim product portfolio and application scenarios,which should support steady revenue and profit growth.Maintain BUY.
Headliner new projects poised to ramp up
By product,sun visors remain the core offering,generating 2025 revenue of RMB4,029mn(up 2.30%YoY)on sales volume of 58.53mn units(up 0.32%YoY).Headrests delivered revenue of RMB1,363mn(up 13.31%YoY)on sales volume of 15.65mn units(up 4.19%YoY),with the shift between new and legacy models lifting the product mix and ASP.Headliner and headliner system integration revenue came to RMB463mn in 2025(down 23.11%YoY),while headliner central controller revenue was RMB502mn(down 4.29%YoY),primarily dragged by atemporarily soft ramp-up of NEV models in North America.That said,as new models from customers such as Rivian scale up,we expect the share of higher-value products to gradually increase.
Expense control effective;FX temporarily weighing on profit
In 2025,the core business gross margin was c.26.15%,edging down 0.7pp YoY,largely due to FX fluctuations.On the expense side,the selling/administrative/R&D expense ratios for 2025 were 1.50/5.49/3.49%,down 0.02/0.41pp and up 0.05pp YoY,respectively,reflecting overall improvement in cost control.In 1Q26,gross margin was around 27.0%,with the selling/administrative/R&D expense ratios at 1.63/6.16/2.96%,all lower YoY.However,FX swings drove anear-RMB47mn YoY increase in financial costs during the quarter;stripping out the FX impact,1Q26 attributable net profit would have improved YoY.Daimay also maintained ahigh dividend payout,proposing acash dividend of RMB2.50 per 10 shares,implying apayout ratio of c.81.4%on 2025 attributable net profit.
Earnings forecasts and valuation
Given the slower production and sales ramp-up at overseas NEV customers served by the high-ASP headliner business than we expected,we cut our 2026/2027 revenue forecasts by 17.4/16.8%to RMB7.08/8.07bn,and project 2026/2027/2028 attributable net profit of RMB1.05/1.12/1.28bn(-4.95/-13.64%vs prior estimates for 2026/2027).Peer’s average PE for 2026E on Wind consensus stands at 25.9x(as of 30 April 2026).Applying 25.9x 2026E PE,we derive atarget price of RMB12.71(previous:RMB9.88,based on 19x 2026E PE;the higher target price reflects an uplift in the peer valuation anchor).
Risks:Weaker downstream customer production and sales than we expect,near-term new product profitability falling short of our expectations.