换肤

优利德

i问董秘

A04004

主营介绍

  • 主营业务：

    测试测量仪器仪表的研发、生产和销售

  • 产品类型：

    电子电工测试仪表、温度及环境测试仪表、电力及高压测试仪表、测绘测量仪表、测试仪器

  • 产品名称：

    电子电工测试仪表 、 温度及环境测试仪表 、 电力及高压测试仪表 、 测绘测量仪表 、 测试仪器

  • 经营范围：

    生产、销售和维修电子产品、测试测量仪器和仪表、机电产品、高压配电器配件、电工器材、接插件、电器附件、传感器、光学材料及元器件、光学及光电系统及其零部件、红外热成像监控系统软件、夜视系统软件。设立研发机构，从事测试测量仪器和仪表、电子产品及其零配件的研究、开发、生产和销售电动工具、金属工具及其部件。自有物业出租。研发、生产、销售医疗器械，软件开发、销售。（以上项目不涉及外商投资准入特别管理措施）(依法须经批准的项目，经相关部门批准后方可开展经营活动)

主营构成分析

报告期
报告期
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营业收入 X

单位（%） 单位（万元）
注：通常在中报、年报时披露　
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 经销 2.96亿 57.26% 1.76亿 57.40% 57.06% 40.67%
ODM 1.02亿 19.69% 6809.85万 22.26% 15.96% 33.08%
其他客户 8422.49万 16.30% 4620.24万 15.10% 18.03% 45.14%
电商自营 3141.02万 6.08% 1291.76万 4.22% 8.77% 58.87%
其他业务 350.01万 0.68% 309.51万 1.01% 0.19% 11.57%
按产品 温度与环境 3.03亿 58.64% 1.65亿 53.97% 65.41% 45.53%
电子电工 1.49亿 28.92% 9534.81万 31.17% 25.65% 36.20%
仪器类 2968.71万 5.74% 2135.51万 6.98% 3.95% 28.07%
电力及高压 1746.93万 3.38% 917.05万 3.00% 3.93% 47.51%
测绘工程 1043.99万 2.02% 894.29万 2.92% 0.71% 14.34%
其他业务 350.01万 0.68% 309.51万 1.01% 0.19% 11.57%
工具、配件及其他 322.93万 0.62% 290.17万 0.95% 0.16% 10.14%
按地区 境内 2.85亿 55.46% 1.62亿 53.47% 58.32% 43.13%
境外 2.29亿 44.54% 1.41亿 46.53% 41.68% 38.38%

董事会经营评述

　　受益于测试测量仪器仪表的下游需求行业广阔的市场空间、经销渠道的持续开拓、ODM客户的大力拓展以及新产品的不断推出，报告期内，公司营业收入保持增长，年复合增长率为16.08%，归属于母公司股东的净利润年复合增长率为39.30%，公司盈利能力持续增强。
　　（一）营业收入分析
1、营业收入构成情况
　　公司的主营业务收入主要来源于测试测量仪器仪表的销售，报告期内，主营业务收入占营业收入的比例分别为99.33%、99.48%和99.18%，主营业务突出。
　　公司其他业务收入主要为材料销售收入，金额和占比较小。
　　2、主营业务收入构成及变动分析
　　（1）按产品类别分类
　　公司自成立... 查看全部▼

　　受益于测试测量仪器仪表的下游需求行业广阔的市场空间、经销渠道的持续开拓、ODM客户的大力拓展以及新产品的不断推出，报告期内，公司营业收入保持增长，年复合增长率为16.08%，归属于母公司股东的净利润年复合增长率为39.30%，公司盈利能力持续增强。
　　（一）营业收入分析
1、营业收入构成情况
　　公司的主营业务收入主要来源于测试测量仪器仪表的销售，报告期内，主营业务收入占营业收入的比例分别为99.33%、99.48%和99.18%，主营业务突出。
　　公司其他业务收入主要为材料销售收入，金额和占比较小。
　　2、主营业务收入构成及变动分析
　　（1）按产品类别分类
　　公司自成立以来便致力于测试测量仪器仪表的研发、生产和销售，主要产品包括电子电工测试仪表、测试仪器、温度及环境测试仪表、电力及高压测试仪表以及测绘测量仪表等多个种类。
　　①电子电工测试仪表
　　从产品结构上来看，公司电子电工测试仪表以万用表和钳形表为主，报告期内占电子电工仪表的收入比重分别为87.97%、87.16%及82.72%，电压及连续性测试仪、电弧故障分断器检测仪等其他产品的收入及占比亦有所提升。报告期内公司电子电工测试仪表收入呈现逐年上升的趋势，主要是以下两个方面的影响：
　　A、ODM业务的增长：2018年、2019年电子电工类ODM客户销售收入分
　　别同比增长2,482.11万元、2,209.88万元，公司凭借丰富的技术积累、生产配套能力、质量控制和新产品研发等优势，在重点发展自主品牌业务的同时大力拓展ODM客户，报告期内ODM客户数量及原有客户的订单金额均有所增长；
　　B、经销业务的稳定增长：2018年、2019年电子电工类经销业务收入分别
　　同比增长1,061.00万元、1,395.29万元，主要受益于公司经销渠道的不断巩固和完善、以及公司根据市场需求不断推出新类别和新型号的产品等多方面因素的影响。
　　②测试仪器
　　从产品结构来看，公司销售的测试仪器主要以示波器、直流稳压电源、信号发生器等产品为主。2018年及2019年测试仪器较上年同期增长7.57%与13.40%，一方面得益于直流稳压电源、信号发生器等新产品、新型号的持续推出；另一方面，随着公司加大工业和教育渠道的推广力度，示波器产品销量及收入亦有所增长。
　　随着未来募集资金的投入，公司工业和教育产品营销网络将进一步开拓和完善，测试仪器新产品将进一步推出，测量仪器收入有望快速提升。
　　③温度及环境测试仪表
　　公司销售的温度及环境测试仪表主要包括红外热成像仪器、红外测温仪及测振仪、照度计、风速仪、测震仪等其他类型环境测试仪表。报告期内，公司温度及环境测试仪表的销售收入在2018年及2019年分别较上年增长23.32%及39.35%，主要系公司加大了红外热成像仪和红外测温仪产品的研发力度，根据市场和客户需求推出了多款新产品；同时，公司还对部分现有环境测试产品进行更新换代和性能优化，整体提升了温度及环境测试仪表产品的市场竞争力。
　　④电力及高压测试仪表
　　公司销售的电力及高压测试仪表以绝缘电阻测试仪、接地电阻测试仪等产品为主，其他电力及高压测试仪表主要系安规测试仪和电气综合测试仪等。报告期内电力及高压测试仪表的收入增长较为稳定，未来随着国家电力投资的增长和电力及高压测试仪表产品经销渠道的进一步完善，公司电力及高压测试仪表的收入将稳步增长。
　　⑤测绘测量仪表
　　公司销售的测绘测量仪表以激光测距仪、激光水平仪为主，该类产品主要应用于土建工程、建筑施工、家庭装修等场景。报告期内，公司测绘测量仪表的销售收入有所波动，2018年及2019年测绘测量仪表收入较2017年有所增长，主要是公司在2017年底推出了针对建筑家装行业市场需求的激光水平仪产品，在2018年及2019年分别实现销售收入637.66万元和479.86万元所致。
　　（2）按销售模式分类
　　报告期内，公司的主营业务收入主要由经销模式收入及ODM模式收入组成。
　　报告期内，公司自有牌销售收入分别为28,614.95万元、32,253.04万元和36,487.84万元，占主营业务收入的比例分别为71.88%、69.84%和68.12%。
　　从业务模式上看，报告期内自有品牌业务收入的增长主要是经销业务收入增长所致。公司通过优化经销商筛选标准及经销商授权区域管理、优利德品牌推广、售后服务、产品技术培训和销售政策激励等多项市场化的运营及管理制度的实施，不断健全国内经销网络。同时，公司持续丰富产品种类和型号，满足终端用户不同应用场景、不同价格梯次的需求，报告期内经销模式收入持续增长。
　　报告期内，公司ODM模式收入分别为11,196.07万元、13,930.51万元和17,073.49万元，占主营业务收入的比例分别为28.12%、30.16%和31.88%，公司ODM客户主要是欧美知名品牌商。报告期内，公司不断加大研发的投入、提升产品的技术和质量水平、丰富产品种类，不仅与更多的知名品牌商建立合作关系，同时不断扩充与原有ODM客户的合作产品线，ODM模式的销售收入快速增长。
　　为顺应消费者购买方式多样化的趋势，公司积极开拓线上销售渠道，在第三方互联网电商平台（天猫、京东、速卖通等）开设官方店、网上旗舰店等。报告期内，公司境内外自营电商业务销售收入分别为1,239.67万元、2,124.78万元和2,739.54万元，销售规模稳步增加。
　　（3）按区域分类
　　公司的产品出口主要集中于美国和欧盟等经济发达地区，报告期内欧美地区的销售收入分别为14,851.97万元、17,909.01万元和22,071.24万元，占境外销售收入的比例分别为81.13%、81.24%和81.67%。报告期内美洲地区的销售收入逐年增长，主要是ODM业务增长的影响。
　　（4）第三方回款情况
　　报告期各期，发行方第三方回款金额分别为1,892.08万元、1,303.62万元和1,213.92万元，占当期营业收入的比例分别为4.72%、2.81%和2.25%，第三方回款金额和占比在逐年下降。
　　总体而言，公司报告期各期的第三方回款比例均不超过5%，且金额和占当期营业收入的比例逐年下降，对公司的业务影响较小。 收起▲

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