Health Consumer Products Ramped Up in 1Q26
发布时间:2026-05-26 来源:华泰证券
Dong-E-E-Jiao(DEEJ)has announced 1Q26 revenue,attributable NP,and ex-nonrecurring attributable NP of RMB1.8bn,RMB450mn,and RMB450mn(+5.5%,+7.1%,and+7.7%YoY).The company plans to implement another interim dividend in 2026,with cash dividends not exceeding attributable NP for the period.The company continued to grow in 1Q26 despite ahigh base.We are positive that the company should continue to drive growth in both sales and profit under the Four Reshaping initiatives.We think that the Ejiao category should deepen and expand,while deer antler,cistanche,and health consumer products are ready to gain momentum.Maintain OVERWEIGHT.
Stable pharma results;health consumer gains strong traction
We estimate that revenue from the Ejiao product series increased by asingle-digit rate in 1Q26.Within this,pharmaceutical products such as Ejiao blocks and Ejiao syrup were stable YoY,mainly owing to ahigh base.Health consumer products such as Ejiao cake and Ejiao powder recorded rapid YoY growth,mainly owing to alow base and systematic reshaping,including distributor reductions and full-chain investment.With aconsumption recovery,medical insurance support,and category expansion,we expect revenue from the Ejiao series to maintain double-digit growth during 2026-2027.Within this,pharmaceutical products should maintain low-speed growth,with steady single-digit growth in Ejiao blocks,double-digit growth in Ejiao syrup,and rapid increases in smaller products such as Royal Weichang 1619.Health consumer products,including Ejiao powder and Ejiao cake,have entered arapid growth track and could become the company’s second growth engine in the future.
Slight increase in expense ratios,with higher receivables
1)For 1Q26,the selling,G&A,and R&D expense ratios were 37.5%,5.2%,and 2.8%(+1.2pp,+0.2pp,and+0.5pp YoY).The selling and G&A expense ratios increased slightly YoY.The increase in the R&D expense ratio was mainly due to higher investment in R&D projects with universities and research institutes for pharmaceuticals,healthcare products,and the donkey industry.2)For 1Q26,notes receivable,accounts receivable,and receivables financing increased by RMB330mn QoQ in total.This was mainly because shipments using credit lines during the period increased accounts receivable.For 1Q26,inventory increased by RMB100mn QoQ.3)For 1Q26,cash received from sales was RMB1.5bn,and the net operating cash flow was RMB30mn.This was mainly due to an increase in prepaid purchases during the period.
Ejiao and deer antler develop in tandem
In 2025,the company accelerated its expansion in the tonic category.For deer antler,it entered into strategic cooperation with Deer Industry New Zealand(DINZ),Jilin Dongfeng,and Liaoning Xifeng.For cistanche,it cooperated with Alxa League on joint development.For ginseng,it entered into strategic cooperation with Jung Kwan Jang.For astragalus,it partnered with Kanion Pharma to launch astragalus extract We think that during the 15th Five-Year Plan period from 2026 to 2030,the company could gradually shift from an Ejiao leader to aleader in broad tonic products.This should create astructure in which Ejiao,deer antler,and cistanche move forward in tandem.
Maintain OVERWEIGHT
We maintain our earnings forecasts and expect 2026/2027/2028 attributable NP of RMB2.0bn/RMB2.3bn/RMB2.6bn(+15%,+15%,and+14%YoY).We assign a25x 2026E PE valuation,based on the average for comparable companies of 25x on Wind consensus.We maintain our target price of RMB77.57.
Risks:Changes in medical insurance policies,and weaker consumption than we expect of mid-range to high-end pharmaceuticals.