Expansion into New Channels and Products Weighs on Net Margin
发布时间:2026-09-09 来源:华泰证券
Fuling Zhacai has reported 1H26 revenue/attributable net profit(NP)/recurring attributable NP of RMB1.37/0.41/0.39bn(+4.0/-7.2/-6.6%YoY).The 2Q26 figures were RMB0.61/0.14/0.12bn(+2.0/-18.9/-20.8%YoY).In 1H26,the company focused on deepening ToC channels,expanding ToB scenarios,and upgrading to clean labels.For ToC,it launched Lao Bei Zha(a game co-branded product);for ToB catering,it launched fresh hot pot zhacai slices,expanding side-dish ingredient applications in hot pot scenarios.It also developed eight channel-customized products in collaboration with JD.com,Tmall,Hema,China Eastern Airlines(CEA),Yihai,and Anjoy Foods,pushing direct sales revenue share up by 3.3pp YoY to 9.0%.Shifts in channel structure and accelerated new product promotion led to a5.8pp YoY decline in the 2Q26 attributable net margin.Looking ahead,we expect new product and channel rollouts to drive gradual operational improvement.Maintain BUY.
Accelerated rollout of new products and new channels
By product,1H26 zhacai/radish/pickle revenue was RMB1.15/0.03/0.11bn(+2.6/-20.3/-8.7%YoY).The company accelerated new product promotion to adapt to new channels,developing eight channel-customized products with JD.com,Tmall,Hema,CEA,Yihai,and Anjoy Foods.For pickles,it completed production of four customized new SKUs,four export new SKUs,and optimization of 18 legacy SKUs;for sauce,it completed eight new SKUs and optimized seven legacy SKUs,expanding into home cooking,new retail,and overseas channels.By channel,direct sales/distributor revenue was RMB0.12/1.24bn(+65.1/+0.4%YoY),with direct sales share rising steadily.As of end-1H26,distributors totaled 2,346,a net decrease of 96 vs end-2025,reflecting ongoing channel optimization.
Product&channel mix shifts bring structural margin pressure
The 1H26/2Q26 gross margin fell by 1.2/1.4pp YoY to 52.9/50.6%,primarily due to higher revenue shares of direct sales and new products.The 1H26/2Q26 sales expense ratio rose by 1.9/4.1pp YoY to 16.8/21.2%,driven by increased new product promotion expenses;the 1H26/2Q26 administrative expense ratio fell by 0.3/0.4pp YoY to 2.9/3.6%,reflecting continuous internal efficiency gains;the 1H26/2Q26 financial expense ratio rose by 0.6/1.0pp YoY,due to lower wealth management income.Consequently,the 1H26/2Q26 attributable net margin dropped by 3.6/5.8pp YoY to 30.0/22.3%,with product and channel mix shifts weighing on profitability.Looking into 2H26,ample low-cost mustard tuber reserves support cost advantages,while expense investments for market share and revenue expansion may continue.
Earnings forecasts and valuation
While the 1H26 revenue growth exceeded market expectations driven by new products,expense investments increased substantially.Considering that ongoing new product promotion requires sustained expense support,we trim our earnings forecasts,projecting 2026/2027/2028 EPS at RMB0.67/0.71/0.72(-6/-3/-5%vs our previous estimates).We value the stock at 20x 2026E PE,at par with its peers'average on Wind consensus,for our target price of RMB13.40(previous:RMB14.20,based on 20x 2026E PE).BUY.
Risks:intensified competition,weaker macroeconomic conditions than we expect,food safety issues.